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13May

Superga Beauty signs the new HOC Histoire Olfactive Collective niche perfume

Superga Beauty signs the new HOC Histoire Olfactive Collective niche perfume

Histoire Olfactive Collective HOC (“nose” in Russian) is an atypical, original brand offering a new olfactory approach to niche trading.
This unisex perfume is the creation of Masha Zanier, a young Parisian of Russian and Georgian heritage hailing from the fashion world.
Masha Zanier called on Superga Beauty know-how to develop and propose suitable solutions for the creation of three London City fragrances. The design itself is one of Thierry de Baschmakoff’s hallmarks.
The first perfume’s inspiration is unique in terms of the shape of its bottle and vibrantly-coloured adornment on its four outer sides. The original engraving that tells the perfume’s story is revealed and magnified on the top of the magnetic cap. Each fragrance is presented in a beautiful magnetised wooden box with a matte varnish finish bearing the brand's monogram. It is one of the key pieces of this first collection.

Publicado en Fragrances, Innovation

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