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17February

Sustainable and luxurious lipsticks by Hermès

Sustainable and luxurious lipsticks by Hermès

Hermès launches its first make-up collection Rouge Hermès. The first collection of lipsticks, in 24 nuances, will be available from March 2020.
The lipsticks textures evoke the leather of the iconic Birkin bagsand the colours of foulard and accessories. They are sustainable because they areplastic-free and refillable, so when the product runs out, the consumer can keep the tube and buy only the refill lipstick. Rouge Hermès is designed in two different textures: matte or satin.
The lipsticks come nestled in small boxes made entirely of recycled board in the brand’s signature orange. The refills are available only at Hermès boutiques or counters.
The collection was the brainchild of Pierre Hardy, artistic director footwear and jewelry; Bali Barret, head of women’s fashion for the house, and Jérôme Touron, artistic director of the new Hermès Beauté division. House perfumer Christine Nagel composed the collection’s olfactory signature.

Publicado en Beauty, Innovation

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