UPM Raflatac partners with Vellamo for a sustainable label
UPM Raflatac is partnering with Vellamo, Finland’s award-winning natural mineral water for a sustainable label. Vellamo’s bottles feature UPM Raflatac Forest Film PPTM, the world’s first and only wood-based polypropylene plastic label material.
This transparent label material is constructed from UPM BioVerno naphtha, a 100 percent wood-based solution made from tall oil, a residue of pulp production, originating from sustainably managed forests.
“This is an ideal collaboration to showcase how labels matter when it comes to sustainable packaging,” says Timo Kekki, Vice President, Films Business, UPM Raflatac.
Forest Film PP is made from 100 percent renewable wood-based raw materials in an ISCC certified value chain and has identical quality and performance as conventional fossil-based films.
Vellamo adheres to strict natural mineral water standards to maintain its official seal of approval and high-quality status of being naturally pure, unique in taste, bottled at the source, and containing no environmental pollution or added minerals or sweeteners. The high-quality, sustainable label is an integral part of the Vellamo water brand and supports Vellamo’s CO2ZERO Sustainability Program which aims to reduce CO2 emissions during the product’s lifecycle to zero.
The label also features UPM Raflatac’s RafMore, an innovative smart label solution that allows consumers to scan the label unique to every Vellamo bottle and access real-time product lifecycle and carbon footprint data.