Graphispag, which takes place from March 26 to 29 in Barcelona, is allied with Grada & CongrésGràfic, a new event that brings together knowledge about disciplines that have in the image their form of expression, and in which more than twenty experts in design participate, infographics, illustration, concept art or typography, among others.
During four days will take place in Grada & CongrésGràfic, organized by the Official Col·legi of Disseny Gràfic de Catalunya and Fira de Barcelona, conferences, workshops, master classes and networking sessions in a program of activities that will have as main axes the image and society, the editing and visual communication, and the relationship between art, culture and technology, as well as emerging talent. It will also have its own exhibition area in which some 30 companies will participate.
Grada & CongrésGràfic joins the Graphispag 2019 activities program this year with the aim of offering tailored content for designers and other groups that use the image in their creative processes. «Graphispag has always been the reference hall of graphic design in this country ... / ... The graphic industrial sector needs to get in touch with the prescriber and this is facilitated by Graphispag," said Jordi Magre, Graphispag director, during the presentation to the press.
Organized by Fira de Barcelona in collaboration with Graphispack Association, Graphispag will bring together the latest technology, printing and finishing equipment, materials, supports and inks. It foresees the participation of more than 200 direct exhibitors and occupy 9,000m2 in Pavilion 2 of the Gran Via exhibition center. "We have 90% of the contracted area, with a fidelity ratio of 75%," added Jordi Magre.
In addition to Grada, Graphispag has more news, such as the Graphispag Experience space, the customization areas and the Graphispag Process, with two production trains working, one with a large format and the other with packaging. Jordi Magre also highlighted the Graphispag Talks and Graphispag PrintInnovation program, an area coordinated by the 3Neo Platform in which there will be demonstrations of functional printing, printed electronics, bioprinting and 3D printing.
The dean of the Official Col·legi de Disseny Gràfic de Catalunya, Jesús Del Hoyo, spoke of the importance of graphic design as the "guiding axis that prescribes how products should be produced" and explained that the Col·legi is the first in Spain, born in Catalonia but with associates from all over the country. The program of lectures, masterclasses and workshops of Grada & CongrésGràfic will be taught by more than 20 national experts to internationals from visual artists to graphic designers, including specialists in geoinformation tools, sketch up, image technologies, urban sketching, scientific illustration and calligraphy.
The speakers include names such as the graphic editor of National Geographic and one of the world's best infographics, Fernando Baptista, who will speak about the art of telling stories in a visual way. The presence of Félix Beltrán, considered the father of the Cuban cartel and a reference of graphic design in Latin America, also stands out; the Mexican Teresa Camacho, graphic designer expert in new technologies; and the influential Slovenian illustrator Martina Paukova who collaborates with Google, Converse or The New York Times.
Other disciplines that use and reproduce the image in their creative processes will also be represented in Grada & CongrésGràfic through experts such as the architect Benedetta Tagliabue; the chief editor of Taschen, Julius Wiedermann; the illustrator and urban sketcher (live cartoonist of urban life), Gabriel Campanario; or the multidisciplinary artist, Judas Arrieta. The design status will also be analyzed with the founder of the Vasava communication studio, Toni Sellés, and the Amsterdam-based Catalan designer, Marta Cerdá. The packaging will have its representation with Carlos Anadón of the SeriesNemo studio.
On the other hand, the psychological focus on the persuasive power of the image will be provided by the neurolinguist Víctor Amat, while the designer Joan Anchon will give a workshop on graphic graphics in motion (Motion graphics). There will also be space for typography and calligraphy with the designers Ricardo Rousselot, Octavio Pardo and Pablo Mariné; the journalistic infographic with the head of this area in La Vanguardia, Jaime Sierra; the scientific illustration with Carles Puche and Blanca Martí; or the decorative arts with the designer specialized in corporate visual identity, Javier González Solas, among other specialties and speakers.
Grada & CongrésGràfic will also dedicate a space to the future professionals of design with the exhibition of selected works and the award ceremony of the second edition of the GaudeamusProjecta Awards, with a global economic endowment close to 50,000 euros, to which projects of end of degree in graphic design made by students of centers of artistic education and Spanish faculties that impart this degree.