The 12th edition of Barcelona Design Week is being held in the city from the 6th to the 14th June, complete with a programme filled with over 120 activities – a record number for the design week that sees a 50% growth compared to last year.
Organised by the Barcelona Centre of Design (BCD) with the support of Barcelona City Council, the annual event is expected to outstrip the 20,000 visitors who attended the last edition.
This year, 89 organisers were keen to join the initiative and have come up with a programme of over 100 activities, including 33 exhibitions, 21 workshops, 20 conferences and 22 presentations – all that in addition to tours, launches, networking events, performances and parties, amongst other happenings.
Taking a closer look at the Design Week programme by district, Sant Martí - Poblenou stands out as the creative nucleus of the city. This is the area that will be hosting up to 40 activities, most of which will be held on Saturday 10th June to celebrate Poblenou Design Day, one of the most notable innovations in this year's Barcelona Design Week.
During the presentation, Deputy Mayor Jaume Collboni explained that they have set in motion "a work line to promote the city in the field of design and fashion, in collaboration with the private sectors, to give the city a fresh impetus." "We want to boost our creative industries to make Barcelona a centre that is inextricably linked with innovation, technology and design," he added.
Entitled "Transforming Society", this year's BDW aims to promote and showcase design as a tool for transforming society and highlight it as a key factor in innovation, sustainability and improving people's quality of life. In this sense, the President of BCD, Pau Herrera, remarked that "design is a transformative element that is able to respond to current societal challenges."
Similarly, Jaume Collboni emphasises that this edition of Barcelona Design Week "highlights the value of design as a social transformation tool for a more inclusive and sustainable city."
BDW programme 2017
On 6th June in the auditorium of the Disseny Hub Barcelona, BDW 2017 opened its doors with the inaugural conference "Design For A Better World: Committing to the Future of Africa with Creativity", headed by Ravi Naidoo, founder of Design Indaba and CEO of Interactive Africa.
The Disseny Hub also saw the installation "Krea. Different Views in Creative Processes", curated by Curro Claret and Martín Azúa. This live exhibition gives the public the chance to step into a display that doesn't focus on generosity or charity, but explores a genuine interest in the value of creativity from individuals and groups at risk of social exclusion, arising from unique situations and experiences.
Other notable events on the programme this year include: the BDW Congress, on 12th and 13th June, entitled "Transforming Society"; the conference "Design and Research for Health", on 9th June, used by the Design Cluster to help promote how research in design can generate innovation in the health field; and the Talent Show, on 14th June, an event that aims to shine the spotlight on emerging talent in the next generation of designers, with participation from design schools BAU, ELISAVA, EINA, IED, LCI, Escuela Massana, IDEP, ESDAP and ESDI.