Wonder’Luxe Volume Mascara is one of the latest offerings from Rimmel London. Coty (the company that owns Rimmel) decided to release an influencer gift pack.
The Wonder’Luxe pack was devised and manufactured by the MW team. Coty’s brief was to create a small run of 380 packs with a luxury look and feel. The packs were to be compact but playful, and to evoke the design of the mascara within.
A pyramid structure was used on both halves of the pack to create the unique shape, and ensure there was space for the pack contents. The structure also evokes the twisted lines of the mascara itself.
They wrapped the pack in iridescent rose gold paper, embellishing with pale pink highlights and embossing the Rimmel slogan, “Live the London look”, along one side.
To enable easy access to the contents, they included a black ribbon attachment. Inside, in the base sits a vacuum-formed fitment where the mascara is held snugly in place. Opposite sits a removable mirror with a black border and Rimmel branding. Slip out the mirror using the ribbon attachment, and discover a secret compartment containing three eyebrow mascaras.