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Beverages

27Noviembre

Amstel Turrón, the taste of Christmas in beer

Amstel Turrón, the taste of Christmas in beer

With Amstel Turrón, the brewer pays tribute to Jijona's nougat. It is a limited edition that maintains the golden appearance and persistent small bubble foam from Amstel Original, a consequence of that power that employs 100% malt, and transmits its slight bitterness thanks to the late hops of the Perle (late hopping) variety, in addition to include the aroma of nougat with honey so linked to Jijona.
Although surprising in the mouth, the fresh profile of Amstel beer remains alongside a delicious nougat flavor with a taste of dark chocolate and honey.
It comes in a 33 cl bottle, with a label of warm tones and the traditional red / gold associated with the brand, and the word Nougat written with a clear and powerful typography.

Publicado en Innovation, Beverages

11Noviembre

Kith Air Don Julio Invitation Case

Kith Air Don Julio Invitation Case

For their Kith Air fashion show at this year’s New York Fashion Week, Kith teamed up with Don Julio 1942 to design a custom invitation to their show. The Kith team designed a limited edition 1942 1.75L El Jefe tequila bottle and case. GPA Luxury produced these custom cases.
The end result is a long, slim wooden case with retractable handles and a lid held closed with metal clasps. The wooden frame is wrapped in black leather material, which they stamped with gold foil to create the Don Julio and Kith branding. Colour-matched to this foiling are the clasps, handles and piano hinges on the lid. As both handles slot into recesses and lie flat, the case can be set on either end, or sit lengthways.
Inside the case, the bespoke bottle of 1942 , sits in a deep EVA fitment; opposite, in the lid, the invitation is held. The whole interior of the case, including the bottle fitment, is lined with black suede printed with Kith's signature monogram pattern. For the finishing touches, they stamped the Don Julio logo in gold foil on the inside of the lid, and added a black ribbon attachment to the fitment to enable easy removal of the bottle.

Publicado en Innovation, Beverages

04Noviembre

LatCub by Alzamora Packaging, awarded with a Pro Carton prize

LatCub by Alzamora Packaging, awarded with a Pro Carton prize

LatCub innovates in the multipack market for cans by replacing the rings and the plastic shrink, used for many years, with a cardboard product, recyclable and 100% biodegradable.
An ecological idea to hold aluminum cans and not generate plastic waste. This cardboard construction, which uses a minimal amount of material, allows the consumer to transport the heavy cans of liquid.
Alzamora Packaging won the European Carton Excellence Award in Innovation with LatCub, for its sustainable, innovative and groundbreaking character. 
"At Alzamora Packaging, we are aware that innovation in packaging is an important influencing factor in consumers' purchasing decisions, and that is why we dedicate a lot of resources to research and provide innovative, sustainable and groundbreaking solutions to our customers. We also want to share this important award with all our clients and collaborators, who every day place their trust in us and encourage us to innovate", says Josep Mª Berga, manager and commercial director.

Publicado en Innovation, Beverages

23Octubre

MPO makes a special case for Marqués de Murrieta

MPO makes a special case for Marqués de Murrieta

A special case-chest created by MPO that honors the traveling character of Marqués de Murrieta, the entrepreneurial spirit and the commitment to export their wines.
Chest inspired by the travel trunks of the late nineteenth century, shaped like a postman bag, peak closure simulating an envelope and laid-out Kraft material. It stands out for its bi-chromatic graphic design, the bicolor ribbon with the colors of the brand and the closing flap with magnet, which allows easy handling.
The material is 100% recycled cardboard / paper, minimizing the carbon footprint and environmental pollution; It is a packaging that can be reused, made with recycled and recyclable materials.

Publicado en Innovation, Beverages

21Octubre

Glenfiddich Grand Cru, in a GPA Luxury pack

Glenfiddich Grand Cru, in a GPA Luxury pack

Glenfiddich is known for its ilimited edition creations, the latest of which is Grand Cru: a 23-year-old single malt finished in French cuvée casks. This whisky comes in a GPA Luxury pack.
GPA Luxury has created the structure: a super-premium rigid board box with a rotating central compartment.The front of the pack is embellished with a striking spray of gold and silver and it also boasts the Glenfiddich Grand Cru branding, which has been foiled and embossed for maximum visual impact. The final touch is a colour-matched gold grosgrain ribbon which allows the user to pull back the front panel and smoothly rotate the pack open.
Inside, the main compartment is lined with satin gold paper, visible from the front and creating a border effect around the front panel when closed. Upon opening the pack, the bottle compartment is revealed. Modelled after the Glenfiddich “tround” is the black triangular base fitment where the whisky sits. Another fitment holds the top, ensuring its safety during transit.
The final detail is a backdrop lined with the same satin gold paper that covers the interior of the main compartment. This backdrop features tapering triangular lines which create the effect of the bottle being lit from behind.

Publicado en Innovation, Beverages

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