Cabello x Mure wins a Pentawards for Picualia packaging

Cabello x Mure wins a Pentawards for Picualia packaging

The Picualia brand launches a new product on the market, Extra Virgin Olive Oils with flavors, with a packaging designed by Cabello x Mure, which has won a Silver Pentawards 2020 in the category Baby products-Other markets. These strawberry, orange or original flavored oils are initially aimed at the little ones, but are valid for adults as well.

For the design of these products they look for inspiration in the kawai style that allows them to create very simple and friendly elements to communicate with both children and adults.

Following this style they create a very simple and easy to reproduce industrial design. They use a bottle that is reminiscent of the shape of the olive. They paint it in a single color that represents each flavor and they add a label with elements of eyes and mouth that allows to change the different expressions of the character depending on the variety.

The set is finished with a ribbon around the neck of the bottle shaped like an olive leaf. All together creates a nice character for each of the flavors that they have named Picualito.

Publicado en Design, Creativity, Food


Cafés Novell, WorldStar for Packaging 2020 award

Cafés Novell, WorldStar for Packaging 2020 award

The WPO (World Packaging Organization) organized a virtual ceremony for the winners of the special awards and prizes for WorldStar 2020 students. The WorldStar for Packaging awards each year the best packaging in the world and in the 2020 edition 300 entries participated, 36 countries around the world, the most awarded being Japan, China, and Australia-New Zealand.

The projects that participate in the WorldStar are those that have already received a national award recognized by the WPO, which, in the case of Spain, is the Líderpack Awards, organized by the Graphispack Association and the Hispack show, and in the case of the Worldstar Student are the winners of the Líderpack in the category of young design, students from the National Awards for Packaging and Packaging Design and Sustainability organized by the Valencia Packaging Innovation Cluster.

This year there have been 15 winners in the special awards, in the categories Lifetime Achievement Award, President's Award, Sustainability, Packaging that Saves Food and Marketing, and 12 in the Student Award.

The winners of Spain have been:

President’s Award Winners
SILVER – Cafés Novell, for the Compostable Barrier Organic Coffee Capsules compatible with Nespresso Coffee Makers

Worldstar Student Awards
SILVER STAR TROPHY WINNER: Reto Logifruit, Raquel Muñoz Martínez
SUSTAINABILITY SILVER TROPHY: ClickBox, Antonio Samuel Díaz Castillo
SUSTAINABILITY BRONZE TROPHY: Caisor, Nuria Goldáraz Salamero, Andrea Asión Ariño, Natalia Chueca Gracia y Bárbara María Velazco Sada

Publicado en Innovation, Food


Verallia rewards the versatility of a container for oil

Verallia rewards the versatility of a container for oil

"Orobroy" by Alicia López, a student at the LCI School of Design in Barcelona, ​​has won the first prize in the Verallia Glass and Creation Contest. It is a container with a simple shape, but at the same time very versatile, reminiscent of amphorae where the oil was kept. It is a current design with a minimalist aesthetic that tries to convey the robustness of the olive trees and which facilitates the customization of the packaging.

"Nível d´Azeite" by Ana Pereira, from the Escola Superior de Tecnologia e Gestão de Guarda, won the second prize. It arises from the idea of ​​a measurement scale, marked by small drops that help to visually and fun describe the olive oil manufacturing process, starting from the top down. The container is a transparent shape with a steel neck that we lift when opening the lid to serve the oil and vice versa.

"Albor" by Paula Torres, from the Superior School of Design (ESDIR), won the third prize. It is a container that recreates a rustic and simple style, but with character, in a clear tribute to the profession of olive grower through the ages. It is easy to handle since its body is spherical, so it can be held firmly with one hand. The curvature from the neck to the body of the bottle retains the spilled oil preventing the drops from dripping all over the container.

227 students from eight schools, four Spanish and four Portuguese, participated in the seventh edition of the Verallia Glass and Creation Contest, convened under the theme "One container, a thousand oils". The goal was to create a standard oil bottle model that could be used by many packers. In addition, this year it was new that the winning packaging will be produced and marketed by Verallia.

115 works were presented, who opted for a first prize valued at € 2,500 and the production of their packaging; a second, which won € 1,300 and a third prize valued at € 900.

The jury, formed in this edition by Aceites Maeva (Spain) and Aceites Gallo (Portugal) as clients of Verallia, the Sectorial Magazine Olimerca and the management team of the showcase, chose the winners in an online meeting on July 6.

Publicado en Innovation, Food


Little Buddha modernises the packaging of the Torras Stevia range

Little Buddha modernises the packaging of the Torras Stevia range

Little Buddha communicates the naturalness of Torras Stevia and the benefit of Stevia sweetener without losing its appeal.

A transversal graphical element works as an appropriable pattern and that transmits the naturalness in a clear and honest manner. A still-life image of a square of chocolate placed like a rhombus creates a diamond pattern with the background and a set of ingredients to encode the variety. An elegant and very clear typography communicates the variety and benefits in a sober way.

On the other hand, a delicate pictogram that is coherent with the design communicates the Stevia component, according to the strict legislation regarding wording for this sweetener. A matt finish with some UV engraved details (relief) reinforces the naturalness of the product. The design can be easily extended to the rest of the varieties in the range, as well as to future references.

Publicado en Design, Creativity, Food


Caña Nature and ITC Packaging launch a barrier container for guacamole and salmorejo

Caña Nature and ITC Packaging launch a barrier container for guacamole and salmorejo

For Guacamole and Salmorejo of Caña Nature (Grupo La Caña), ITC Packaging has developed a new container with a capacity of 225 ml and an attractive geometry thanks to its rectangular topped base.

The packaging incorporates barrier properties that allow it to extend the shelf life of food, keeping its organoleptic properties intact. This new format is heat sealable, it is made of PP with IML decoration and it is recyclable by depositing it in the yellow container.

Caña Nature is using it for the packaging of its new range of guacamole made up of four varieties: traditional, rich in vitamin A, rich in fiber and low in calories. The packaging has also served for the commercialization of two products derived from tomato, natural salmorejo and grated tomato, all recently launched on the market.

This new range of IV and V range products are manufactured in the new facilities located in Escúzar, Granada, Spain, more than 5,000 m2 of facilities equipped with the most modern equipment and which has involved an investment of more than 5 million euros.

Publicado en Innovation, Food

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