Advertising

Food

09Septiembre

Vibranding creates a brand book for Chupa Chups

Vibranding creates a brand book for Chupa Chups

Vibranding has created the graphic criteria so that anyone with a Chupa Chups license for food and drinks can develop their packaging and their commercial communication elements within a specific visual code.
The basis of this visual code were the flavors of Chupa Chups themselves. Vibranding's idea was to represent them graphically with waves of colors, where the pattern they created as a unifying element in the brand architecture of this project originated.
They also maintained the combination of colors associated with each flavor in the new visual universe of licenses and created some new codes, such as multi-flavor or tropical flavors.
Everything is collected in a complete brand book designed following the new visual identity.

Publicado en Design, Creativity, Food

10Junio

Batllegroup updates the branding and packaging of ColaCao

Batllegroup updates the branding and packaging of ColaCao

Batllegroup has updated the ColaCao branding to connect with the new generations that ask for more closeness and transparency. In the packaging they incorporate an enveloping storytelling through the illustration, which tells us the story and the origin of ColaCao.
Batllegroup proposed a cleaner and more natural image, where the illustration, colors and typographies are updated, evolving the iconic image of ColaCao to maintain total recognition. They sought to convey a simple and honest naturalness, without showing too much promise. They do it through the cocoa tree, which transports us to the place and the origin of the ingredient. This has been the concept that has served as the basis for the redesign of the ColaCao packaging, including the illustration of the collectors.
They understand the illustration in the packaging as a vehicle to explain the story of ColaCao, which goes from the collection to the selection of cocoa, and that wraps the jar giving a 360 ° effect. In the back, the illustration connects with the explanation of the cocoa process, from its collection to the ColaCao in your milk glass.
The sun, which in the previous design acquired much prominence and served as an element of subjection of the logo, becomes simplified and integrated into the landscape, transporting us to the moment of collection, the sunrise. The warm colors are faithful to the previous design, although slightly desaturated. Especially the yellow background, which has softened to bring naturalness to the design.

Publicado en Design, Creativity, Food

15Abril

Vibranding designs the packaging of Borges olives

Vibranding designs the packaging of Borges olives

A packaging for the new olives of Borges International Group designed by Vibranding. Borges is known for its typical Mediterranean products, which is why the name of these premium olives is "Mediterranean Snacking".
The three doypacks have been designed with the same composition, albeit in different colours to highlight each variety. The unsaturated tones are a cut above the ultra-deep greens and reds that are so commonplace in the olives for mass-consumption category. They also steer clear of the blacks and whites of the more premium products on the shelves. The photographs pursue this same distinction and class.
In terms of art management, they pulled out all the stops to give the product image a new approach simply by switching from the usual front shot to an overhead picture that gives the olives the limelight. Finally, the illustrations, which speak to the values of tradition and craftsmanship that have characterised Borges for years and also relate to the packaging of many of the brand’s other products.

Publicado en Design, Creativity, Food

01Abril

Supperstudio creates an inspiring packaging for Starbucks

Supperstudio creates an inspiring packaging for Starbucks

Starbucks’ launches a new range of snacks under its own brand for the Spanish and Portuguese markets. In order to face this challenge, they were looking for a new design, attractive for home-made chips and reflecting the quality and values of ‘Starbucks’.
Big waves and stripes of marine inspiration flood the packaging to transmit the main attribute of the product, the sea salt with which the potatoes are made. Colour is the tool that clarifies and differentiates the two flavours: green for the potatoes with olive oil and blue for the potatoes with pepper and Modena balsamic oil. ‘
Best Awards 2018 Bronze,  Pentaward 2018 Bronze. Gold Anuaria Awards for the Best Packaging.

Publicado en Design, Creativity, Food

13Marzo

Lateral Branding designs La Granja packaging

Lateral Branding designs La Granja packaging

La Granja in collaboration with the Alicia Foundation, an organization that promotes the improvement of eating habits, formulated three varieties of mini-muffins that incorporate fruit, vegetables and also yogurt.
Lateral Branding designed La Granja packaging. The cardboard easels that finish the transparent bags of La Granja, a presentation that is already a capital of the brand's image, become in a very original way three characters that give the children's profile of the range.

Publicado en Design, Creativity, Food

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