Advertising

Food

14Octubre

Supperstudio wins a Pentawards for the design of Bon Fromage

Supperstudio wins a Pentawards for the design of Bon Fromage

In the Food category, Bon Fromage packaging, designed by Supperstudio, won a Pentawards Silver 2019 award. A special design for the star product of this brand, the selections of cheeses to share. The graphic design is inspired by the different shapes of the different varieties of cheese.
The jury recognized the creative value of this work with a visual key inspired by the variety of shapes of cheeses, which mixes natural and austere materials, such as kraft cardboard, with luxurious finishes such as stamping.

Publicado en Design, Creativity, Food

09Octubre

Delamata Design signs the rebranding of Rianxeira

Delamata Design signs the rebranding of Rianxeira

Delamata Design won a silver Pentawards award with the rebranding of the entire range of Rianxeira products.
Rianxeira presents in 2019 its new brand image and renewed packaging according to its positioning focused on sustainability, transparency and healthy living. The challenge for the agency was to achieve a renovating change without losing the essence of the brand.
The proposal was to return to the origin of the brand and to a concept that had been lost in time. The agency decided to return to the first Rianxeira logo based on Sophia Loren's performance in "La donna del fiume", which inspired a visionary Jesús Alonso Fernández, founder and honorary president of the Jealsa-Rianxeira group, who registered the Rianxeira brand logo in 1958. Since then, the image of this beautiful brown woman holding a basket of fish with her arms held high has traveled around the world.
The main objective achieved thanks to this design proposed by Delamata Design was to break the codes established in the sector and create a fresh, new and iconic image for Rianxeira's packaging. 

Publicado en Design, Creativity, Food

09Septiembre

Vibranding creates a brand book for Chupa Chups

Vibranding creates a brand book for Chupa Chups

Vibranding has created the graphic criteria so that anyone with a Chupa Chups license for food and drinks can develop their packaging and their commercial communication elements within a specific visual code.
The basis of this visual code were the flavors of Chupa Chups themselves. Vibranding's idea was to represent them graphically with waves of colors, where the pattern they created as a unifying element in the brand architecture of this project originated.
They also maintained the combination of colors associated with each flavor in the new visual universe of licenses and created some new codes, such as multi-flavor or tropical flavors.
Everything is collected in a complete brand book designed following the new visual identity.

Publicado en Design, Creativity, Food

10Junio

Batllegroup updates the branding and packaging of ColaCao

Batllegroup updates the branding and packaging of ColaCao

Batllegroup has updated the ColaCao branding to connect with the new generations that ask for more closeness and transparency. In the packaging they incorporate an enveloping storytelling through the illustration, which tells us the story and the origin of ColaCao.
Batllegroup proposed a cleaner and more natural image, where the illustration, colors and typographies are updated, evolving the iconic image of ColaCao to maintain total recognition. They sought to convey a simple and honest naturalness, without showing too much promise. They do it through the cocoa tree, which transports us to the place and the origin of the ingredient. This has been the concept that has served as the basis for the redesign of the ColaCao packaging, including the illustration of the collectors.
They understand the illustration in the packaging as a vehicle to explain the story of ColaCao, which goes from the collection to the selection of cocoa, and that wraps the jar giving a 360 ° effect. In the back, the illustration connects with the explanation of the cocoa process, from its collection to the ColaCao in your milk glass.
The sun, which in the previous design acquired much prominence and served as an element of subjection of the logo, becomes simplified and integrated into the landscape, transporting us to the moment of collection, the sunrise. The warm colors are faithful to the previous design, although slightly desaturated. Especially the yellow background, which has softened to bring naturalness to the design.

Publicado en Design, Creativity, Food

15Abril

Vibranding designs the packaging of Borges olives

Vibranding designs the packaging of Borges olives

A packaging for the new olives of Borges International Group designed by Vibranding. Borges is known for its typical Mediterranean products, which is why the name of these premium olives is "Mediterranean Snacking".
The three doypacks have been designed with the same composition, albeit in different colours to highlight each variety. The unsaturated tones are a cut above the ultra-deep greens and reds that are so commonplace in the olives for mass-consumption category. They also steer clear of the blacks and whites of the more premium products on the shelves. The photographs pursue this same distinction and class.
In terms of art management, they pulled out all the stops to give the product image a new approach simply by switching from the usual front shot to an overhead picture that gives the olives the limelight. Finally, the illustrations, which speak to the values of tradition and craftsmanship that have characterised Borges for years and also relate to the packaging of many of the brand’s other products.

Publicado en Design, Creativity, Food

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