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Food

15Noviembre

Vintage Italia's Pasta Bow Ties and Tipsy Elves Launch Holiday Partnership

Vintage Italia's Pasta Bow Ties and Tipsy Elves Launch Holiday Partnership

This holiday season, Vintage Italia's baked pasta snacks, Pasta Bow Ties, have partnered with Tipsy Elves to co-design festive packaging for their bestselling Meatball Parm, Creamy Ranch, Honey Butter, and Smooth Cheddar flavors.

The seasonal bags are reimagined with well-known festive characters such as reindeer, elves, snowmen, and Santa. The limited edition holiday bags will be available online at pastasnacks.com and in retailers nationwide.

Publicado en Innovation, Food

17Octubre

Little Buddha designs the packaging of sugar-free ice tea range Umaicha

Little Buddha designs the packaging of sugar-free ice tea range Umaicha

Jean Jacques Fredj launches a new sugar-free ice tea range in Europe, infused with imported tea leaves from Japan.

It’s a minimalist and elegant range designed by Little Buddha that evoques a japanese origin with an attractive aesthetic for the european eye, and with a simple and intuitive differentiation between each recipe.

On the other hand, there is a Brand Block designed with a japanese flair, with pictures of a Teapot and dry tea which evoque great naturalness and educate the consumer on the different types of tea.

Publicado en Design, Creativity, Food

11Octubre

Chocolocuras, an award-winning Supperstudio design

Chocolocuras, an award-winning Supperstudio design

The Chocolocuras design won Gold Pentawards in the Sweets and Pastries subcategory in Food. A stand-out packaging boasting a design that transforms with a simple twist of the cap: fun, quirky and amusing.

Cuqui Cookies, Salt Attacks and Lemon Jungle feature a poodle and his charming owner, a Martian and an astronaut, and a lion and a hunter respectively. In a fun twist, the characters swap bodies and heads to create something new and original.

The use of colour and naming creates a strong profile and great presence at the point of sale, seeking to connect with an audience looking for a bit of entertainment.

One more example of happy packaging created by Supperstudio.

Publicado en Design, Creativity, Food

04Octubre

A gold for VGP and LIQ

A gold for VGP and LIQ

This unique Finnish premium liquorice gift set box is an ingenious folding carton packaging product by Van Genechten Packaging that has won the European Carton Excellence Award.

The gift box of sweets VG Kvadra Pak in Latvia made for the Finnish premium brand LIQ wins the award because “the unique combination of design, material usage, printing techniques and the way the secondary boxes are perfectly fitting into the primary box just add to the in hand feel of what looks like a dark and mysterious product offering.”

As a sustainable packaging material, folding carton is 100% re-usable and combines branding and barrier properties.

Publicado en Innovation, Food

13Septiembre

Packaging by Zoo for an organic cured sausage

Packaging by Zoo for an organic cured sausage

The brand began in 1894 and in this new evolutionary phase, the design respects the graphic and printing resources of the period but updates them to give the necessary distinction to the Bofill organic llonganissa (cured sausage).

The use of an elegant typography with stencil characteristics afford the brand the required level of sophistication and the gold stamped finishes make them stand out against the other elements.

On the packaging, the natural tones combined with white spaces help to transmit purity and naturalness. Some original elements, such as the illustration of the factory, have been updated and enhanced to give them more status in the design; this also helps them to transmit the brand’s current values.

Publicado en Design, Creativity, Food

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