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17Octubre

Little Buddha designs the packaging of sugar-free ice tea range Umaicha

Little Buddha designs the packaging of sugar-free ice tea range Umaicha

Jean Jacques Fredj launches a new sugar-free ice tea range in Europe, infused with imported tea leaves from Japan.

It’s a minimalist and elegant range designed by Little Buddha that evoques a japanese origin with an attractive aesthetic for the european eye, and with a simple and intuitive differentiation between each recipe.

On the other hand, there is a Brand Block designed with a japanese flair, with pictures of a Teapot and dry tea which evoque great naturalness and educate the consumer on the different types of tea.

Publicado en Design, Creativity, Food

11Octubre

Chocolocuras, an award-winning Supperstudio design

Chocolocuras, an award-winning Supperstudio design

The Chocolocuras design won Gold Pentawards in the Sweets and Pastries subcategory in Food. A stand-out packaging boasting a design that transforms with a simple twist of the cap: fun, quirky and amusing.

Cuqui Cookies, Salt Attacks and Lemon Jungle feature a poodle and his charming owner, a Martian and an astronaut, and a lion and a hunter respectively. In a fun twist, the characters swap bodies and heads to create something new and original.

The use of colour and naming creates a strong profile and great presence at the point of sale, seeking to connect with an audience looking for a bit of entertainment.

One more example of happy packaging created by Supperstudio.

Publicado en Design, Creativity, Food

04Octubre

A gold for VGP and LIQ

A gold for VGP and LIQ

This unique Finnish premium liquorice gift set box is an ingenious folding carton packaging product by Van Genechten Packaging that has won the European Carton Excellence Award.

The gift box of sweets VG Kvadra Pak in Latvia made for the Finnish premium brand LIQ wins the award because “the unique combination of design, material usage, printing techniques and the way the secondary boxes are perfectly fitting into the primary box just add to the in hand feel of what looks like a dark and mysterious product offering.”

As a sustainable packaging material, folding carton is 100% re-usable and combines branding and barrier properties.

Publicado en Innovation, Food

13Septiembre

Packaging by Zoo for an organic cured sausage

Packaging by Zoo for an organic cured sausage

The brand began in 1894 and in this new evolutionary phase, the design respects the graphic and printing resources of the period but updates them to give the necessary distinction to the Bofill organic llonganissa (cured sausage).

The use of an elegant typography with stencil characteristics afford the brand the required level of sophistication and the gold stamped finishes make them stand out against the other elements.

On the packaging, the natural tones combined with white spaces help to transmit purity and naturalness. Some original elements, such as the illustration of the factory, have been updated and enhanced to give them more status in the design; this also helps them to transmit the brand’s current values.

Publicado en Design, Creativity, Food

03Julio

Verallia honours the best packaging designs for oil and olives

Verallia honours the best packaging designs for oil and olives

Verallia's Glass and Creation Competition has already seen some winners. The top spot – accompanied by a grand prize of €2,500 – was taken by a project entitled “Trama" by María Torres. “La O liva”, by Gloria Díaz, Alicia Alonso and Laura Estévez won second prize, worth €1,300, while “Olives”, by Mario Aguirre, came a worthy third, winning €900.

“From The Olive To The Glass” was the slogan for this fourth edition of the Spanish contest, which celebrates original ideas realised by design students from some of the country's leading design schools. Their challenge this year was to create a different container for oil, olives, vinegar or pickles. A total of 80 projects entered the competition, which is growing in popularity by the year.

Designer Albert Puigdemont, CEO of the design studio Puigdemont Roca, headed this year's jury, along with fourteen other professionals from the world of glass packaging for food and drinks.

"Trama", by María Torres, currently studying Engineering in Industrial Design and Product Development at the School of Industrial Engineering (Escuela de Ingenierías Industriales – EII) at the University of Valladolid, takes home first prize and €2,500. María Torres also won the Facebook public award, amassing 740 votes.

Packaging inspired by the olive blossom as it buds. Its circular shape allows the user to grasp the bottle quite easily, whilst the small mouth is designed to be used in the same way as an oil cruet.

Second prize, worth €1,300, went to "La O liva", by Gloria Díaz, Alicia Alonso and Laura Estévez, also studying Engineering in Industrial Design and Product Development at the School of Industrial Engineering (EII) at the University of Valladolid. A pack comprising two containers: one for olives (150 ml) and another for olive oil (750 ml). There are several hollows on the surface of each container, designed to make them easier to grip.

"Olives", by Mario Aguirre from the Escola d’Art i Superior de Disseny in Valencia (EASD-Valencia) picked up a worthy third place, as well as €900. Designed to contain and conserve olives, pickles or vinegars, Mario's container has a number of advantages: incorporating small forks makes it extremely convenient to use anywhere, and it can be reused again and again.

For the first time, the winner will go on to compete in a large international final taking place in Paris on 30 November, joining the best designers selected from all the countries in which the Verallia competition is held. The winner will be able to opt for a cash prize or a training placement at the company.

The initiative gives participants the opportunity for their project to be developed by Verallia.

@MaicaPackaging
@news_packaging

Publicado en Innovation, Food

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