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Innovation

21Enero

Metsä Board creates a sustainable luxury liquorice bag

Metsä Board creates a sustainable luxury liquorice bag

Sustainable luxury liquorice bag made by Metsä Board for Kouvolan Lakritsi.
Finnish liquorice producer Kouvolan Lakritsi wanted a new luxurious packaging for its confectionery. The high surface smoothness and sustainability were the reasons why Metsä Board Prime FBB 350 g/m2 was chosen.
The effects were made with special lamination techniques and high-quality multilayer embossing.
The converter was Cadpack.

Publicado en Innovation, Food

14Enero

Verescence’s expertise with red glass for Chanel N°5 Limited Edition

Verescence’s expertise with red glass for Chanel N°5 Limited Edition

Dressed in red for the very first time, Chanel N°5 Limited Edition enhances the expertise of Verescence in producing red glass.
Melted in a glass tank, red glass unveils its coloration after the annealing, a complex manufacturing process requiring precision to match one of Gabrielle Chanel’s favorite colors: red.
The iconic N°5 red glass bottle, available in 100ml, has been manufactured at Verescence’s glass manufacturing site in Mers-les-Bains (France). Red glass is exclusively made by Verescence for more than 30 years.

Publicado en Fragrances, Innovation

07Enero

MW Luxury manufactures a special container for Michael Kors Sexy Ruby

MW Luxury manufactures a special container for Michael Kors Sexy Ruby

Michael Kors commissioned MW Luxury to manufacture a very special container for its fragrance Sexy Ruby, designed to hold two 7ml bottles and a custom-made kaleidoscope. The team was also asked to manufacture a PR kit with additional elements.
The standard Sexy Ruby pack is an octagonal clamshell rigid box, shaped to mimic the ruby-inspired bottles within.The company branding has been debossed onto the centre of the lid in gold foil.
For the Sexy Ruby PR kit, they created a deeper pack to accommodate the required elements, with two internal layers. Inside the box there is a compartment topped with a unique lid functioning as a lenticular lens. Upon lifting the lens layer, a full size bottle of Sexy Ruby is revealed; the perfume rests in an EVA fitment which has been topped with a CMYK print depicting a mound of glittering rubies. The bottom layer of the pack is a pull-out compartment holding the kaleidoscope and a 7ml bottle of Sexy Ruby. In addition, this drawer also holds a hidden battery pack, which powers an LED system arranged throughout the pack. Flicking the switch, the top compartment lights up.

Publicado en Fragrances, Innovation

02Enero

A Darphin coffret made by Knoll Packaging Prestige

A Darphin coffret made by Knoll Packaging Prestige

For Darphin, Juliette Lavat has imagined «Un Jardin à la française», a playful and rich coffret in illustrations manufactured by Knoll Packaging Prestige. «The botanical garden concept is inscribed in Darphin’s brand DNA«, says artistic director Juliette Lavat.
Open the delicate, laced doors, touch and lift each window to discover the illustrated story behind each product. Two ornate, magnetized château doors, with their intricate laser-cut detailing, selective transparent spot varnish and hot-stamping, framed by leafy graphics and the brand’s signature green.
Besides the difficulty of constructing a large-format coffret in heavy FSC cardboard and paper with intricate doors, nine product compartments and window openings, the real challenge was to assemble the graphic decoration for each of the interior structures and align them to each other.

Publicado en Beauty, Innovation

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