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Innovation

13Mayo

Superga Beauty signs the new HOC Histoire Olfactive Collective niche perfume

Superga Beauty signs the new HOC Histoire Olfactive Collective niche perfume

Histoire Olfactive Collective HOC (“nose” in Russian) is an atypical, original brand offering a new olfactory approach to niche trading.
This unisex perfume is the creation of Masha Zanier, a young Parisian of Russian and Georgian heritage hailing from the fashion world.
Masha Zanier called on Superga Beauty know-how to develop and propose suitable solutions for the creation of three London City fragrances. The design itself is one of Thierry de Baschmakoff’s hallmarks.
The first perfume’s inspiration is unique in terms of the shape of its bottle and vibrantly-coloured adornment on its four outer sides. The original engraving that tells the perfume’s story is revealed and magnified on the top of the magnetic cap. Each fragrance is presented in a beautiful magnetised wooden box with a matte varnish finish bearing the brand's monogram. It is one of the key pieces of this first collection.

Publicado en Fragrances, Innovation

08Mayo

MW Luxury manufactured the packs for The Singleton of Dufftown 21 Years Old & 25 Years Old

MW Luxury manufactured the packs for The Singleton of Dufftown 21 Years Old & 25 Years Old

The Singleton of Dufftown (Diageo) is a single malt Scotch whisky hailing from the Speyside región. MW Luxury team manufactured the packs for two special releases (aged 21 and 25 years) from the Singleton distillery.
The cases for these special whiskies utilise the same hinged wooden box structure. They constructed the boxes from MDF, using a fine beech veneer to create a premium look and feel. The 21-year-old boasts a natural stain, lending it a rich golden finish, while the 25-year-old is dark brown, evoking the age of the special whisky within. Matt varnish was applied to both to highlight the natural wood effect.
Embellishments on the exterior are a mixture of screen-printing and fine metal detailing. Both feature printed and embossed plaques placed within laser-etched recesses, and gold metal decals highlighting the age of the whisky and the Singleton “leaping fish” logo.
The cases are opened via a metal clasp on the right-hand side of the box, colour-matched to the plate hinges on the left-hand side. Both boast an elegant and understated interior featuring a core-dyed frame (rich red for the 21-year-old, and sleek black for the 25-year-old).
In the base sits the bottle of aged whisky, held in place with two EVA fitments in the top and bottom. Both feature an area of text on the inside of the lid detailing the flavour notes. The text area is printed onto an embossed metal plaque. The 21-year-old, by contrast, features a printed and foiled paper label.

Publicado en Innovation, Beverages

06Mayo

A rejuvenating luxury treatment in a unique packaging

A rejuvenating luxury treatment in a unique packaging

Like all La Prairie Platinum Rare Collection products, the design of Cellular Life-Lotion conveys an attention meticulous to the details, evoking the values of the high craftsmanship.
Conceived in deep amethyst tones, each line of the container, tall and elegant, forms an angle with other. Each surface, each part of the lid is carved to catch the light in a surprising way, like a gem, sculpted with attention to symmetry, visual balance and harmony.
Platinum Rare Cellular Life-Lotion is a essence of treatment that helps to stimulate the rejuvenated look of the skin by supporting key processes of cellular detoxification, leaving it prepared to benefit from the later treatments.

Publicado en Beauty, Innovation

29Abril

Michelle Pfeiffer chooses Verre Infini Neo® by Verescence for her new fragrance collection Henry Rose

Michelle Pfeiffer chooses Verre Infini Neo® by Verescence for her new fragrance collection Henry Rose

Michelle Pfeiffer has called on Verescence for her brand-new perfume collection, entitled Henry Rose, which is launching with five clean genderless scents: Fog, Jake’s House, Last Light, Torn and Dark is Night.
From the creation of the five fragrances to the packaging, Henry Rose perfumes form part of a coherent sustainable approach based on complete transparency around the ingredient and environmental compliance. Verre Infini Neo® meets these requirements.
This is the first high-end recycled glass made of 90% recycled materials and 100% recyclable. The bottles are composed of 25% post-consumer recycled glass (PCR), 65% in-house cullet and only 10% raw materials.
The distinctive aspect of this innovative glass regards the efforts made on the environmental impact. Indeed, the glass bottle production in Verre Infini NEO® has reduced the carbon footprint by 6% and water consumption by 7%.
The bottle, with its round-shaped shoulders and its thick glass base, is a standard from Verescence’s La Collection (Bowie, 50 ml).

Publicado en Fragrances, Innovation

24Abril

TNT Global Manufacturing designs the cap for Wanted Girl by Azzaro

TNT Global Manufacturing designs the cap for Wanted Girl by Azzaro

TNT Global Manufacturing has collaborated with Clarins for the design of the 3 cap formats of Azzaro's latest Wanted Girl.
The team has designed the spray cap of the 50 and 80ml sizes made of 10 pieces, including 5 made of zamak and aluminium. The spray cap is operated by the trigger or the upper ball, highlighted by a gold ECoating finish. The handle, also in zamak, is bright white bronze electroplated. The petals and the body are made of aluminium, for a cold touch effect. The 5 inner components, only functional, are made of plastic. The rigidity and assembly process ensure rigidity and therefore safety when used.
The cap of the 30ml size is composed of a PCTG silver metallized part and amass dyed PP insert. The zamak upper ball has been gold Ecoated.
The cap of the 5ml miniature is made of a single silver-sprayed PP component.

Publicado en Fragrances, Innovation

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