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Innovation

11Noviembre

Kith Air Don Julio Invitation Case

Kith Air Don Julio Invitation Case

For their Kith Air fashion show at this year’s New York Fashion Week, Kith teamed up with Don Julio 1942 to design a custom invitation to their show. The Kith team designed a limited edition 1942 1.75L El Jefe tequila bottle and case. GPA Luxury produced these custom cases.
The end result is a long, slim wooden case with retractable handles and a lid held closed with metal clasps. The wooden frame is wrapped in black leather material, which they stamped with gold foil to create the Don Julio and Kith branding. Colour-matched to this foiling are the clasps, handles and piano hinges on the lid. As both handles slot into recesses and lie flat, the case can be set on either end, or sit lengthways.
Inside the case, the bespoke bottle of 1942 , sits in a deep EVA fitment; opposite, in the lid, the invitation is held. The whole interior of the case, including the bottle fitment, is lined with black suede printed with Kith's signature monogram pattern. For the finishing touches, they stamped the Don Julio logo in gold foil on the inside of the lid, and added a black ribbon attachment to the fitment to enable easy removal of the bottle.

Publicado en Innovation, Beverages

06Noviembre

Seram brings sophisticated details to Étoile d'une Nuit by Goutal

Seram brings sophisticated details to Étoile d'une Nuit by Goutal

Seram has designed the sophisticated accessory that adorns the latest fragrance by Goutal Paris, Étoile d'une nuit.
Very couture, the reusable scarf was made via a process of digital printing and sublimation transfer, then cut and sewn manually.
A brass tassel brings a final and distinctive touch to the precious bottle.

Publicado en Fragrances, Innovation

04Noviembre

LatCub by Alzamora Packaging, awarded with a Pro Carton prize

LatCub by Alzamora Packaging, awarded with a Pro Carton prize

LatCub innovates in the multipack market for cans by replacing the rings and the plastic shrink, used for many years, with a cardboard product, recyclable and 100% biodegradable.
An ecological idea to hold aluminum cans and not generate plastic waste. This cardboard construction, which uses a minimal amount of material, allows the consumer to transport the heavy cans of liquid.
Alzamora Packaging won the European Carton Excellence Award in Innovation with LatCub, for its sustainable, innovative and groundbreaking character. 
"At Alzamora Packaging, we are aware that innovation in packaging is an important influencing factor in consumers' purchasing decisions, and that is why we dedicate a lot of resources to research and provide innovative, sustainable and groundbreaking solutions to our customers. We also want to share this important award with all our clients and collaborators, who every day place their trust in us and encourage us to innovate", says Josep Mª Berga, manager and commercial director.

Publicado en Innovation, Beverages

30Octubre

Mugler’s perfumed paintbrush signed by Texen Beauty Partners

Mugler’s perfumed paintbrush signed by Texen Beauty Partners

For Angel, Alien and Aura, the three pillar fragrances under the Mugler brand, Clarins Fragrance Group is adopting a new fragrance gesture thanks to Texen Beauty Partners.
This new type of paintbrush featuring synthetic bristles to allow easy and spontaneous application. By developing this travel format, the brand offers consumers a new on-the-go beauty product.
Filled with 8ml of fragrance, it allows intuitive application thanks to its push-button delivery system: a single click delivers the perfect dose of fragrance to whatever part of the body the wearer desires.
Its applicator brush is designed with white synthetic bristles but it could also be developed in other materials, for example with a flocked or silicone tip, in the future.
For Mugler, the pack was developed in aluminum in three different anodized shades using a particularly complex industrial process, then screen-printed in black or white depending on the product.
This paintbrush has the added advantage of being refillable.

Publicado en Fragrances, Innovation

23Octubre

MPO makes a special case for Marqués de Murrieta

MPO makes a special case for Marqués de Murrieta

A special case-chest created by MPO that honors the traveling character of Marqués de Murrieta, the entrepreneurial spirit and the commitment to export their wines.
Chest inspired by the travel trunks of the late nineteenth century, shaped like a postman bag, peak closure simulating an envelope and laid-out Kraft material. It stands out for its bi-chromatic graphic design, the bicolor ribbon with the colors of the brand and the closing flap with magnet, which allows easy handling.
The material is 100% recycled cardboard / paper, minimizing the carbon footprint and environmental pollution; It is a packaging that can be reused, made with recycled and recyclable materials.

Publicado en Innovation, Beverages

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