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Innovation

13Noviembre

Eco-warrior, Quadpack’s new compostable, recyclable and reusable packaging

Eco-warrior, Quadpack’s new compostable, recyclable and reusable packaging

Quadpack’s Eco-warrior is a full pack with the minimum amount of components where the cap could be both composted and recycled. Aiming to be respectful to the environment, Eco-warrior is made of a slim glass bottle that makes the pack 13% lighter than a regular one, reducing carbon footprint in transportation while keeping resistance.
The screw neck ensures the pump can be easily separated from the bottle, making it simple to recycle and reuse both the aluminium and the glass components. The one-piece cap is made of cork, a flexible, biodegradable material. Like the cork, collected from sustainable managed forests, all the materials from the pack are sourced and manufactured in Europe.
In order to limit the number of manipulations and enhance refilling at the right dosage, the Eco-warrior bottle can be directly engraved with the liquid capacity, avoiding the need of a sticker or another component to indicate volume.
Eco-warrior is initially to be offered in 100ml bottles – other versions in 50ml and 30ml are under study. Stepping up the sustainability game

Publicado en Others, Innovation

11Noviembre

Kith Air Don Julio Invitation Case

Kith Air Don Julio Invitation Case

For their Kith Air fashion show at this year’s New York Fashion Week, Kith teamed up with Don Julio 1942 to design a custom invitation to their show. The Kith team designed a limited edition 1942 1.75L El Jefe tequila bottle and case. GPA Luxury produced these custom cases.
The end result is a long, slim wooden case with retractable handles and a lid held closed with metal clasps. The wooden frame is wrapped in black leather material, which they stamped with gold foil to create the Don Julio and Kith branding. Colour-matched to this foiling are the clasps, handles and piano hinges on the lid. As both handles slot into recesses and lie flat, the case can be set on either end, or sit lengthways.
Inside the case, the bespoke bottle of 1942 , sits in a deep EVA fitment; opposite, in the lid, the invitation is held. The whole interior of the case, including the bottle fitment, is lined with black suede printed with Kith's signature monogram pattern. For the finishing touches, they stamped the Don Julio logo in gold foil on the inside of the lid, and added a black ribbon attachment to the fitment to enable easy removal of the bottle.

Publicado en Innovation, Beverages

06Noviembre

Seram brings sophisticated details to Étoile d'une Nuit by Goutal

Seram brings sophisticated details to Étoile d'une Nuit by Goutal

Seram has designed the sophisticated accessory that adorns the latest fragrance by Goutal Paris, Étoile d'une nuit.
Very couture, the reusable scarf was made via a process of digital printing and sublimation transfer, then cut and sewn manually.
A brass tassel brings a final and distinctive touch to the precious bottle.

Publicado en Fragrances, Innovation

04Noviembre

LatCub by Alzamora Packaging, awarded with a Pro Carton prize

LatCub by Alzamora Packaging, awarded with a Pro Carton prize

LatCub innovates in the multipack market for cans by replacing the rings and the plastic shrink, used for many years, with a cardboard product, recyclable and 100% biodegradable.
An ecological idea to hold aluminum cans and not generate plastic waste. This cardboard construction, which uses a minimal amount of material, allows the consumer to transport the heavy cans of liquid.
Alzamora Packaging won the European Carton Excellence Award in Innovation with LatCub, for its sustainable, innovative and groundbreaking character. 
"At Alzamora Packaging, we are aware that innovation in packaging is an important influencing factor in consumers' purchasing decisions, and that is why we dedicate a lot of resources to research and provide innovative, sustainable and groundbreaking solutions to our customers. We also want to share this important award with all our clients and collaborators, who every day place their trust in us and encourage us to innovate", says Josep Mª Berga, manager and commercial director.

Publicado en Innovation, Beverages

30Octubre

Mugler’s perfumed paintbrush signed by Texen Beauty Partners

Mugler’s perfumed paintbrush signed by Texen Beauty Partners

For Angel, Alien and Aura, the three pillar fragrances under the Mugler brand, Clarins Fragrance Group is adopting a new fragrance gesture thanks to Texen Beauty Partners.
This new type of paintbrush featuring synthetic bristles to allow easy and spontaneous application. By developing this travel format, the brand offers consumers a new on-the-go beauty product.
Filled with 8ml of fragrance, it allows intuitive application thanks to its push-button delivery system: a single click delivers the perfect dose of fragrance to whatever part of the body the wearer desires.
Its applicator brush is designed with white synthetic bristles but it could also be developed in other materials, for example with a flocked or silicone tip, in the future.
For Mugler, the pack was developed in aluminum in three different anodized shades using a particularly complex industrial process, then screen-printed in black or white depending on the product.
This paintbrush has the added advantage of being refillable.

Publicado en Fragrances, Innovation

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