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Innovation

24Julio

The bottle of The Move, signed by Stoelzle Masnières Parfumerie

The bottle of The Move, signed by Stoelzle Masnières Parfumerie

Photo: INCC. To contain The Move, Mercedes-Benz wanted an organic, simple, and pure form. Never ostentatious. Something essential, a bit futuristic. Mercedes-Benz therefore imagined a nomadic bottle, spray cap version, with its rounded shape, its discreet star and its intense blue which plays the purity and transparency.
The realization of this bottle by Stoelzle Masnières Parfumerie required an infinite precision both for the rendering of the engraving of the star Mercedes-Benz and especially at the neck to obtain a precise docking of the spray cap, thus ensuring the continuity of the organic profile.
For the decor, a lacquered background with slight gradient in the base of the curve emphasizes the elegance and purity of it.

Publicado en Fragrances, Innovation

17Julio

Cruzcampo presents Cruzcampo Especial

Cruzcampo presents Cruzcampo Especial

Cruzcampo reinforces its range with Cruzcampo Especial, a beer in bottle format (20cl and 25cl) and can (33 cl), already available in hotels and food outlets throughout Spain.
Made in the factories of Sevilla, Jaén, Madrid and Valencia, Cruzcampo Especial is a lager-like beer with more body and flavor, bright blond color, which maintains its traditional refreshing character.
The launch of Cruzcampo Especial is accompanied by the communication campaign "Free what you feel".
This approach to the demands of beer lovers responds to the evolution of Cruzcampo, which in recent months has changed its image and has established a new way of relating to the consumer. The recovery of iconic elements such as the original Gambrinus of its label, made possible by a referendum in which more than 40,000 people voted, the opening of La Fábrica -cervecera del Soho, Málaga-de Cruzcampo, or the launch of Cruzcampo Especial are just some examples.

Publicado en Innovation, Beverages

15Julio

Texen and Sisley come together to create the minimalist compact

Texen and Sisley come together to create the minimalist compact

Sisley entrusted Texen Beauty Partners with the development of this practical and sophisticated pack for its ultra-lightweight powder.
With its square shape, this compact is made up of four components. It is fully metallized with a gunmetal gray finish, while the brand’s logo is created using pink screen printing. It closes thanks to a magnetic system and encloses a mirror marked with the Sisley logo in white, protected by a layer of film.

Publicado en Beauty, Innovation

10Julio

Verallia presents its new Selective Line 2020 trend manual

Verallia presents its new Selective Line 2020 trend manual

Verallia presents together with the Parisian consultant Carlin the new book of trends in glass containers. It reveals the most avant-garde packaging designs for 2020. The manual also includes a series of ideas for decoration as well as new shapes for bottles.
The new trend book is given to brands and design agencies to serve as inspiration when launching new beverages to market and help them position their products as leaders. For this, Verallia has developed a new range of containers that have been dressed in their decoration companies Saga Décor (France) and Verallia Polska (Poland) and inspired by these new trends.
The research carried out by Selective Line marks the inspiration for the new bottles that will be produced and decorated by Verallia in 2020. There are two trends: "Divagation" and "Incandescence".
In "Divagation", the focus is on exuberant and random nature, on poetic modernity. The digital decoration "Puntillismo" on cinnamon colored containers, created by Saga Décor, will prevail. As an example, Selective Line presents the Borgata bottle with an improved Impressionist 2.0 effect in which the delicate pixelated flowers have a luminescent ink mixture -invisible in daylight- and thermal ink.
In «Incandescence», ecology, a vital reality, will be glamorous and urban. The "Sunset" decoration, created by Verallia Polska, is inspired by bright and diffused natural colors. The Miami bottle is decorated with a red and blue gradient, covered with a resplendent silkscreen.
The decoration "Hops" created by Saga Décor in the beer bottle Alienor focuses on its main ingredient and intensifies with bright and natural colors. This decoration consists of a screen print of enamel that imitates the paper, while creating a 3D effect on the "hops" or small leaves of the hops.

Publicado en Innovation, Beverages

08Julio

Metallisation and silkscreen by Decopak Europ for Loewe 7 Plata

Metallisation and silkscreen by Decopak Europ for Loewe 7 Plata

Decopak Europ made the shiny silver metallization and black silkscreen for the new Loewe 7 Plata.
The iconic bottle of the «family» Loewe 7 becomes a curved mirror with Loewe 7 Silver. A modern and almost technological bottle that hides a fresh and spicy Eau de Toilette.
The new pack shows a work of art by Karl Blossfeldt, "Aspidium filix mas". Two faced figures, confronted, that seem to dance with each other. The forms of this type of fern, which Blossfeldt immortalized with his photographs in 1932, have so much detail that they recall the fine embroidery of a light suit, the inspiration for the original fragrance.

Publicado en Fragrances, Innovation

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