This year La Vie Est Belle de Lancôme reinvents itself through an alliance with the artisanal knowledge of Atelier Paulin, a Parisian brand famous for its jewelery with messages, manufactured following a unique millenary technique: the art of work by hand with a precious metallic thread to create jewelry.
Reinvented by Atelier Paulin, the bottle of La Vie est Belle is available in a limited edition. Forming lines and graphic curves around the shape of the crystal, the iconic metallic thread of the jewelery brand provides movement and light. Recast with the cheerful typography of Atelier Paulin, the name of La Vie est Belle reflects the emblematic glass of the bottle with a smile.
In the traditional version, produced in France, two threads of rose gold and silver tones envelop the bottle. The luxury version, hand-made in Atelier Paulin's Parisian workshop, is adorned with real 14 carat pink gold thread.
It comes in a new case with a metallic wire design that forms the words La Vie est Belle.