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Innovation

10Mayo

Lanjarón launches Red, a natural mineral water in a red bottle

Lanjarón launches Red, a natural mineral water in a red bottle

Red, the new eco-designed red bottle from Lanjarón (1.25 l), consists of 50% recycled PET (r-PET) and is 100% recyclable. Furthermore, 25% of its profits will go towards an environmental cause.

Although the entire Lanjarón range contains at least 15% r-PET in its packaging, Red is one step further in terms of sustainability – the brand aims to reach 100% by 2018.

Ecoembes, the non-profit environmental organisation that promotes the circular economy through the recycling of packaging, has demonstrated its support for Lanjarón in the launch of Red, its new project in sustainability and ecodesign.

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Publicado en Innovation, Beverages

08Mayo

Verescence develops a new jar forming technique for Hydra Life by Dior

Verescence develops a new jar forming technique for Hydra Life by Dior

Verescence has been chosen by Dior for the creation of four new 'HydraLife' jars, a facial care line with fresh formulas. This oval shaped jar has required an absolute control of the glass process.

This is the first glass jar without mold seam, a Verescence innovation (patented technology).This new forming technique enables to créate jars with a zero-fault appearance, for a pure design.

The glass jar has been produced in France, with Verescence ultra-premium glass composition: XtraFlintGlass.

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An all-over frosted effect lacquering gives the three jars containing face masksred, pink and orange colors. While the jar containing the moisturizing cream is decorated with a colorless anti-UV lacquering. The name of the product is screen-printed in grey on the jar’s facing and the instructions is screen-printed in white on the back.

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Publicado en Beauty, Innovation

03Mayo

Pollard Boxes creates a luxurious box for Chivas Regal Ultis

Pollard Boxes creates a luxurious box for Chivas Regal Ultis

Pollard Boxes is producing the luxurious presentation box for the just-launched first blended malt whisky from Chivas Regal.

The new Chivas Regal Ultis is the combination of five single malts which has been created as a tribute to the five master blenders who have maintained the Chivas house style since 1909.

The box from Pollard reflects the uniqueness and luxury nature of the new blend. The technically-challenging book jacket style pack features extensive high-impact diamond embossing with a foil surround. A debossed area accommodates the intricate Ultis label and the pack also includes a ribbon with brand signifier.

The paper has a a ‘soft touch’ to further enhance the consumer experience while remaining scuff-resistant.

The inside of the box incorporates a fitment to hold the bottle in place for safe distribution while maintaining the premium image as the pack is opened. The inside of the jacket also includes explanatory copy that references the five master blenders.

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chivas 2

Publicado en Innovation, Beverages

01Mayo

Trussardi chooses Note, a new perfuming gesture designed by Aptar Beauty + Home

Trussardi chooses Note, a new perfuming gesture designed by Aptar Beauty + Home

Trussardi Parfums has been seduced by Note, one of the latest innovations from Aptar Beauty + Home, which revives a timeless gesture.

The Italian brand wanted a delicate and sensual gesture for an application “goccia a goccia” (drop by drop) of their latest creations Trussardi Donna and Trussardi My Name (Eau de Parfum 50 ml).

The fragrance is simply and delicately applied to the skin on the pulse points. The transparent applicator such a drop of perfume fills automatically after each use.

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Publicado en Fragrances, Innovation

26Abril

Axilone dresses of flakes Rouge Pur Couture by YSL

Axilone dresses of flakes Rouge Pur Couture by YSL

Axilone has innovated in a technique of decoration particularly complex for Red Pur Couture. YSL has chosen an elegant gold and silver glitter decor.

The glossy gold anodized aluminium cap receives several layers of a glue lacquer on which the gold and silver glitter are sprayed with a spray gun while the piece rotates rapidly. Entrusted to a partner of Axilone, this operation is programmed so as to obtain a gradient of flakes from the top to the base of the cap. Then, the successive application of five layers of varnish gives the piece its smooth and silky rendering. After the final application of a UV protection varnish, Yves Saint Laurent logo is engraved on the front and silk-screened in black.

The cap is fitted with a POM low voc insert to ensure compatibility when in contact with the formula. This black insert slightly exceeds the base of the hood to form an elegant border.

The glossy-gold anodized base, contrasts a smooth and shiny surface to the glittery decor of the hood. The two pieces are assorted with a metal ballast.

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Publicado en Beauty, Innovation

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