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28Agosto

10 years of Cavallum, the award-winning wine box that turns into a lamp

10 years of Cavallum, the award-winning wine box that turns into a lamp

In 2009, a design made in Barcelona conquered the eyes of sustainability experts and creativity lovers: a wine box that was transformed into an elegant table lamp. Cavallum immediately won the world press and was recognized by, among others, the Global Innovation Report London 2009 as one of the nine most innovative designs in the world.
Cavallum was the first packaging with a second life in the world - that is, the first packaging designed to have a second use, far beyond a simple packaging. 70% of the packaging becomes a new object: an elegant table lamp.
After 10 years, it's time to celebrate. From July 10 to September 30, 2019, companies and individuals can join the campaign and reserve their Cavallum. The goal is to reach 10,000 units.The production will be made exclusively for those who join the campaign and will take place from October to November of this year. The reservation is made through the page www.ciclus.com/shareproduction.
"If we reach our goal, we will donate 5% of our campaign to Oxfam Intermón that will be destined to families that are suffering from the effects of climate change in Kenya, Ethiopia and Somalia where there is a new drought," explains Tati Guimarães, creator of Cavallum and founder of Ciclus, his creative laboratory.
The campaign has a video that explains how and why Cavallum was made and its purpose. Find it here.
“We wanted to make a shared celebration and give a gift to companies and people that reflect the same values that we want to do, but don't know how, a sustainability action that excites and lasts,” says Tati Guimarães.

Publicado en Innovation, Beverages

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