A packaging by MW for the Moroccanoil Treatment limited edition
To commemorate its 10 years, a limited edition has been created for the Moroccanoil Treatment in collaboration with Swarovski. Decorated with hundreds of turquoise crystals combined with the color of the Moroccanoil brand, this bottle is presented in a box created by MW Luxury Packaging.
This special packaging consists of a rigid cardboard box wrapped in pearly paper printed with a striking Moroccan blue color. The front has letters on gold paper and opens outward like a book. Inside, the bottle rests on an accessory covered with an illustrated platform that easily rises upwards to allow access. A stamped window on this platform frames the bottle and creates a sense of depth and distance. Opposite, the story of Moroccanoil has been printed with white ink and gold letters.
The interior design was inspired by Moroccanoil's Mediterranean influences. Both the outer and inner flaps show clouds in an idyllic blue sky; the ribbon also represents a stretch of wavy red sand that gives the visual effect that the bottle has been half buried in a desert dune burned by the sun. To obtain the perfect final touch, transparent CMYK printing on nacreous paper was used to give the sand a gleaming finish.