A sensory design for Essabó soaps
Packaging and display design, logo redesign and art direction for the collection of Essabó cosmetic and ecological soaps by Jabones Beltrán, made by Tati Guimarães-Ciclus. A sensory design with minimal environmental impact.
Claudia Blin's watercolor illustrations express the delicate mix of oils and fruits, and refer to the artisanal process of making her soaps.
Inside the packaging, you can see the origin of its ingredients and the history of the family.
The design of the display-exhibitor is simple and elegant to give prominence to the collection of soaps at the points of sale. It is shipped flat to reduce volume and CO2 emission in its transport. It mounts easily and is durable.
All the materials used in the packaging and the display are biodegradable and compostable. Both are sustainable and economical in production.
The packaging does not have glue and the paper used is chlorine free. Inside, a biodegradable cellulose film was applied to preserve the perfume and humidity of the soap without having to add a plastic wrap to part of the cardboard packaging. This film is compatible with cardboard, which makes recycling easier. Discontinuous cuts were added to the folds to speed up packaging.
The exhibitor is made with the minimum of wood, local and controlled stocking. It has no ink. It is laser cut and printed and its glue is water based.