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22Junio

Albéa produces the eco-designed sun care packaging of La Roche-Posay

Albéa produces the eco-designed sun care packaging of La Roche-Posay

La Roche-Posay (L’Oréal group) innovates with a new generation of eco-friendly packaging: a partially cardboard-basedtube. The new moisturizing sunscreen body lotion of the Anthelios range protects the skin from the harmful effects of the sun, marine life and the environment.

As a result of a co-development between L'Oréal and Albéa, the tube packaging, integrating cardboard, is designed as an alternative to the various packaging solutions currently used for cosmetic products.

The use of plastic is reduced by 45% compared to existing solutions. The plastic is replaced here by FSC-certified cardboard.

The development of this cosmetic tube is the first step, achieved in record time, of future partially cardboard tube launches between L'Oréal group and Albéa.

Publicado en Beauty, Innovation

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