Atipus designs the label of Vi Novell 2018
Coinciding with the celebration of the pig slaughter (November), the "Vi Novell" (Celler Masroig, Spain) is bottled: the first wine of the harvest, a young and fruity wine that invites to break corsets.
The label has to breathe this fresh and transgressive spirit.To emphasize the idea of ephemeral wine (limited edition) and fast consumption, each year a new label is proposed. As the party always revolves around the binomial pig / saints, for this 9th edition, Atipus proposed a sanctified pig. They looked for a label that, with the background of the party and the pig, was fun, attracted attention and had a transgressing point, to reach a new audience and give visibility to the winery.
Designers: Mar De la Llave / Mariano Fiore
Production management: Eduard Duch
Photography: Javier Suárez
Packaging Substrate / Materials: Glass bottle, Paper
Print: 2 inks, printed in silkscreen + gold stamping
Paper: Velvet white - Avery Dennison