Billebeino's innovative e-commerce packaging
Digitally printed packaging made by Adara Pakkaus Oy, and printed onto Metsä Board’s white kraftliner, changes prints according to the collection's theme. Digital printing allows for variable printed patterns while optimising order quantities. The high brightness of the kraftliner gives stunning colour reproduction. It is a strong, yet lightweight and recyclable material, making it a sustainable choice.
Billebeino is a company founded in 2015 by Juhani Putkonen and Ville Leino. The company is named after Ville Leino. When he played ice hockey in the NHL, his name was often changed to Bille Beino.
Adara's digitally printed E-wave kits use MetsäBoard Classic WKL (135 g/m2) on the surface and MetsäBoard Natural WKL Bright (120 g/m2) uncoated white kraftliner on the back.