Born in Barcelona, raised in Napa valley
Codorníu Raventós acquired vineyard land in the Carneros region of Napa Valley. The winery was renamed Artesa and has become a leading producer of artisan wines.
Artesa lead a rebranding project, in order to have a more artisanal Spanish look and field, while appealing the American audience - the 'Artesa' name comes from 'artisanal'.
The agency Mucho developed the project based on the 'A' logo, that was derived from the shape of the winery and entrance in Napa. This shape could then be filled with crops of original Codorníu posters. Each illustration related to the story behind that particular varietal. For the Carneros Chardonnay and Pinot Noir range they filled the shape with a mosaic, reminiscent of the Gaudi Mosaics typically seen in Barcelona.
An Artesa typeface was created referencing the typography used in original Codorníu Art Deco posters. They also developed a calligraphic illustrative ‘A’ that is used as the overall logo and silkscreened directly onto the bottles for the Estate Vineyard products.
Bespoke tiles that incorporate the logo were commissioned and shipped from Barcelona to créate sorrundings of the bar at the winery. Specially commisioned artwork for the Tempranillo-Cabernet Sauvignon, Tradició and Cask Reserva Especial adorn the walls of the salon creating an elevated modern Barcelona atmosphere.
Carolina Herrera lanza (212)RED VIP, una edición limitada creada para apoyar a la fundación RED contra el sida