Coleman CBX designs BiSolan packaging for Solán de Cabras
The challenge was to relaunch the Solán de Cabras range of BiSolan refreshments, this time with a more modern and trendy look. To do so, a more groundbreaking design was employed that would nonetheless remain in line with the premium nature of the brand and the bottle itself.
Keeping the range's big blocks of background colour gives it a brighter, more radiant appearance. The creation of a key image – a flower – that plays with touches of silver and transparency ensures that the bottle bursts with personality. Images of ingredients have been discarded, with a much stronger emphasis on lettering to indicate the variety.
The presence of silver on the neck and flower highlights the premium quality of the product.