Courrèges selects a Coverpla bottle for its launch of sustainable line Colognes Imaginaires
Courrèges presents a line of 100 % eco-designed fragrances. Named Colognes Imaginaires, the collection is the result of a marketing approach initiated by the brand in response to new consumer demands. The four different natural fragrances, available in a 100ml format, demonstrate a sustainable approach, from the juice to the outer box via all the different packaging components.
In line with its sustainability strategy and consistent with the shape of its historic bottles, Courrèges chose the Verdi model in lightweight glass. Coverpla added an adjusted pump on a screw collar (CV15). As such, the product can be refilled at the point of sale or recycled once the pump and metallic parts have been removed.
Designed by Coverpla, the Verdi model is part of the Ecoline range from Luigi Bormioli. It reduces material usage (by up to 40 %), using 100g of glass for a 100ml container. This approach allows an average 60 % reduction in carbon dioxide emissions throughout the value chain, from production to sourcing (compared with either plastic or blown or molded glass).