Crown creates a metal packaging for Piper-Heidsieck
Crown Aerosols & Promotional Packaging Europe designed, in collaboration with the champagne producer Piper-Heidsieck, promotional packaging for the Australian Open. As the official champagne brand of the tournament, Piper sought to celebrate the first of the four Grand Slam of the year with a limited edition packaging format.
The tennis ball tube-shaped containers include a mixture of golden and red shades with "bouncing" balls. The striking red color with a matte finish complements the logo and the golden balls.
This packaging can be kept as a souvenir of the tournament or recycled. The metallic containers, for their sustainable properties, allow to achieve the balance between aesthetics, utility and environmental protection.