Crown creates a metal packaging for Piper-Heidsieck
Crown Aerosols & Promotional Packaging Europe designed, in collaboration with the champagne producer Piper-Heidsieck, promotional packaging for the Australian Open. As the official champagne brand of the tournament, Piper sought to celebrate the first of the four Grand Slam of the year with a limited edition packaging format.
The tennis ball tube-shaped containers include a mixture of golden and red shades with "bouncing" balls. The striking red color with a matte finish complements the logo and the golden balls.
This packaging can be kept as a souvenir of the tournament or recycled. The metallic containers, for their sustainable properties, allow to achieve the balance between aesthetics, utility and environmental protection.
Carolina Herrera lanza (212)RED VIP, una edición limitada creada para apoyar a la fundación RED contra el sida