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17Julio

Cruzcampo presents Cruzcampo Especial

Cruzcampo presents Cruzcampo Especial

Cruzcampo reinforces its range with Cruzcampo Especial, a beer in bottle format (20cl and 25cl) and can (33 cl), already available in hotels and food outlets throughout Spain.
Made in the factories of Sevilla, Jaén, Madrid and Valencia, Cruzcampo Especial is a lager-like beer with more body and flavor, bright blond color, which maintains its traditional refreshing character.
The launch of Cruzcampo Especial is accompanied by the communication campaign "Free what you feel".
This approach to the demands of beer lovers responds to the evolution of Cruzcampo, which in recent months has changed its image and has established a new way of relating to the consumer. The recovery of iconic elements such as the original Gambrinus of its label, made possible by a referendum in which more than 40,000 people voted, the opening of La Fábrica -cervecera del Soho, Málaga-de Cruzcampo, or the launch of Cruzcampo Especial are just some examples.

Publicado en Innovation, Beverages

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