Delamata Design signs the rebranding of Rianxeira
Delamata Design won a silver Pentawards award with the rebranding of the entire range of Rianxeira products.
Rianxeira presents in 2019 its new brand image and renewed packaging according to its positioning focused on sustainability, transparency and healthy living. The challenge for the agency was to achieve a renovating change without losing the essence of the brand.
The proposal was to return to the origin of the brand and to a concept that had been lost in time. The agency decided to return to the first Rianxeira logo based on Sophia Loren's performance in "La donna del fiume", which inspired a visionary Jesús Alonso Fernández, founder and honorary president of the Jealsa-Rianxeira group, who registered the Rianxeira brand logo in 1958. Since then, the image of this beautiful brown woman holding a basket of fish with her arms held high has traveled around the world.
The main objective achieved thanks to this design proposed by Delamata Design was to break the codes established in the sector and create a fresh, new and iconic image for Rianxeira's packaging.