Glenfiddich Grand Cru, in a GPA Luxury pack
Glenfiddich is known for its ilimited edition creations, the latest of which is Grand Cru: a 23-year-old single malt finished in French cuvée casks. This whisky comes in a GPA Luxury pack.
GPA Luxury has created the structure: a super-premium rigid board box with a rotating central compartment.The front of the pack is embellished with a striking spray of gold and silver and it also boasts the Glenfiddich Grand Cru branding, which has been foiled and embossed for maximum visual impact. The final touch is a colour-matched gold grosgrain ribbon which allows the user to pull back the front panel and smoothly rotate the pack open.
Inside, the main compartment is lined with satin gold paper, visible from the front and creating a border effect around the front panel when closed. Upon opening the pack, the bottle compartment is revealed. Modelled after the Glenfiddich “tround” is the black triangular base fitment where the whisky sits. Another fitment holds the top, ensuring its safety during transit.
The final detail is a backdrop lined with the same satin gold paper that covers the interior of the main compartment. This backdrop features tapering triangular lines which create the effect of the bottle being lit from behind.