Hennessy presents new original design statement by Marc Newson
Hennessy has revealed the Hennessy X.O 2017 limited edition bottle by Marc Newson. In the hands of the world-renowned designer, a dynamic, streamlined variation on the bottle's iconic shape breaks convention. The design amplifies the blend inside – unchanged since 1870 – while placing the Extra Old Cognac Hennessy X.O on a modern aesthetic frontier.
"The Hennessy X.O bottle has a wonderful fundamental shape. What I wanted to do was use design to magnify the Cognac – its color and sensorial qualities – as much as possible", says Newson.
Newson's limited edition design gives the signature Hennessy X.O bottle a wholly unexpected twist. Once he had pared the bottle's shape to its purest form, the designer chose to reprise its traditional decorative motifs – grapes and leaves – in a corrugated relief. These striations are perhaps the most daring design elements ever incorporated on the iconic Hennessy X.O bottle.