Juventus expands its universe with Interbrand
Photo: the logotype before and now. Interbrand has developed a comprehensive branding program to support the international growth plan of the Club: including strategy, visual identity, brand experience and defining the format of its events “Black and White and More.”
The new visual identity of Juventus will be implemented for all physical and digital manifestations of the brand starting in July 2017. The new identity developed by Interbrand captures the DNA of the Juventus Football Club’s aesthetic and sculpts it into the sharp lines of a strong mark, iconic and essential, capable of setting itself as the protagonist in any context and on any interface. The new logotype represents Juventus in its prime essence in an immediate and unmistakable way: the J of its name, the stripes of its jersey, and the Scudetto shield. It recalls a famous line from one of Juventus’ legendary former managers, Gianni Agnelli: “I get excited every time I see a word beginning with J in the news.”
“The result of a bold, uncompromising approach, the new visual identity overtakes the traditionalism and frameworks of football and is an expression of the courage to innovate,” observed Paolo Insinga, Creative Director at Interbrand’s Milan office.