Little Buddha redesigns the Natursoy range
Natursoy is a brand of Nutrition & Santé, a pioneer in the Spanish market for organic and plant-based foods. Natursoy decided to redesign the entire range, to adapt to new trends in the sector, and this is the result created by Little Buddha.
Maintaining a strong anchorage in terms of shape and color, the branding incorporates a new typography broken and gestural, bringing naturalness and personality to the brand.
The design architecture of the pack (design grid) allows greater impact, due to the flat color spots, and transmitting naturalness (by mixing drawing and photography, graphic resources and typography), with the product as the absolute protagonist of the pack and accompanied by a white illustration, which varies depending on the consumption container of each product.