Luis Utrillas designs the packaging and the brand identity for Siesta beer
Siesta Brewing Co is a new spanish microbrewery located in Burgos. They are passionate brewers, unusual rebels and craft beer lovers who just know and love what they do. Honest craft beer for the hedonist folks.
Luis Utrillas was asked to design their brand identity and packaging for its three first core beers. Lager, IPA & Pale Ale.
The design concept is inspired by the common spanish saying - ‘La Siesta es Sagrada!’
Luis Utrillas imagined their product and the occasion of consuming it as one of the sacred pleasures of life, interpreted through Siesta’s brewery spirit lens by the inclusion of rebel cues, pop colors and crafted execution set in symbolic scenes.
Concept: Luis Utrillas & Susana Sanmartin
Design & Art direction by Luis Utrillas
CGI Illustration by WES - CREAM3D