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22Agosto

Morillas designs MayTea packaging

Morillas designs MayTea packaging

Foto: MayTea

In 2018, Schweppes entered Spain in the flavored water segment with the launch of MayTea, a cold tea infusion drink. Morillas builds a refreshing and innovative imaginary for this proposal that is an explosion of naturalness and flavor. A fresh design was proposed that establishes a balance between the visual codes of the world of tea and the category of soft drinks, and a graphic system was established that can be extrapolated to multiple supports. It also facilitates the recognition and differentiation of the brand in all of them, while leaving room for future innovations.

A pack that nourishes MayTea from a proprietary and differential graphic universe, which connotes spontaneity, authenticity and a refreshing lifestyle.

Publicado en Innovation, Beverages

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