Mugler’s perfumed paintbrush signed by Texen Beauty Partners
For Angel, Alien and Aura, the three pillar fragrances under the Mugler brand, Clarins Fragrance Group is adopting a new fragrance gesture thanks to Texen Beauty Partners.
This new type of paintbrush featuring synthetic bristles to allow easy and spontaneous application. By developing this travel format, the brand offers consumers a new on-the-go beauty product.
Filled with 8ml of fragrance, it allows intuitive application thanks to its push-button delivery system: a single click delivers the perfect dose of fragrance to whatever part of the body the wearer desires.
Its applicator brush is designed with white synthetic bristles but it could also be developed in other materials, for example with a flocked or silicone tip, in the future.
For Mugler, the pack was developed in aluminum in three different anodized shades using a particularly complex industrial process, then screen-printed in black or white depending on the product.
This paintbrush has the added advantage of being refillable.