MW Luxury manufactures a special container for Michael Kors Sexy Ruby
Michael Kors commissioned MW Luxury to manufacture a very special container for its fragrance Sexy Ruby, designed to hold two 7ml bottles and a custom-made kaleidoscope. The team was also asked to manufacture a PR kit with additional elements.
The standard Sexy Ruby pack is an octagonal clamshell rigid box, shaped to mimic the ruby-inspired bottles within.The company branding has been debossed onto the centre of the lid in gold foil.
For the Sexy Ruby PR kit, they created a deeper pack to accommodate the required elements, with two internal layers. Inside the box there is a compartment topped with a unique lid functioning as a lenticular lens. Upon lifting the lens layer, a full size bottle of Sexy Ruby is revealed; the perfume rests in an EVA fitment which has been topped with a CMYK print depicting a mound of glittering rubies. The bottom layer of the pack is a pull-out compartment holding the kaleidoscope and a 7ml bottle of Sexy Ruby. In addition, this drawer also holds a hidden battery pack, which powers an LED system arranged throughout the pack. Flicking the switch, the top compartment lights up.