My Way, Armani's most sustainable fragrance
Giorgio Armani presents My Way, his new floral fragrance, designed with a firm commitment to sustainability.
The presentation of My Way marks a turning point in Giorgio Armani's plan to reduce environmental impact and combat climate change. The use of recycled and recyclable materials, such as ingredients obtained in a sustainable way or the innovative bottle refill system that reduces waste, make My Way a sample of the actions that Armani has taken to create more ecological designs.
Thanks to the combination of these efforts and the preservation of 650 hectares of Malagasy forest, the My Way fragrance manages to achieve carbon neutrality. As a result of a new 5-year action plan, Armani beauty is committed to continuing to reduce its carbon footprint by an additional 25% and to achieve carbon neutrality in all its products by 2025.
My Way is available from August 23. The ad campaign will be launched worldwide on September 6, 2020.