Nestlé joins TerraCycle as a founding partner of Loop, debuts reusable ice cream packaging
Nestlé's Häagen-Dazs brand announced a new service in partnership with global recycling organization TerraCycle, that will provide a first-of-its-kind home delivery service to consumers called Loop.
Loop will enable consumers to responsibly enjoy Häagen-Dazs and other household favorite foods and personal care products in customized, durable packaging that are collected, cleaned, refilled and re-used—all from the consumer's front door step.
With Loop, Häagen-Dazs is debuting a reusable stainless steel double-walled ice cream container, designed by Nestlé's global research and development group in Bakersfield, CA. The design and transportation will keep the ice cream fresh and cold from the moment the canisters are filled until they are delivered to consumers' homes. The canister also ensures that when it is opened, the ice cream melts more quickly at the top than at the bottom of the container.