New image of Coca-Cola packaging

New image of Coca-Cola packaging

Coca-Cola consolidates its "unique brand" strategy with a new image on its containers, both cans and PET and glass bottles. A new design in which the brand's iconic elements ‒ the colour red and the Spencerian font logo ‒ become the starring features and are extended to all varieties in the Coca-Cola family. Thanks to a distinctive band of colour on the upper part of the container, consumers will be able to choose between the different varieties (Original, No Caffeine, Zero Sugar, Zero Sugar Zero Caffeine, Zero Sugar Cherry, Light, Light No Caffeine, Light Lemon), with clearer descriptive information on each one.

Publicado en Innovation, Beverages

Leave a comment

You are commenting as guest.




Rambla de Catalunya nº 5 1º 3ª
08007 - Barcelona


Teléfono: +34 93 434 21 21
FAX: +34 93 418 90 41
Contactar por email

Notas de prensa

Envíenos aquí sus Notas de Prensa para su publicación


5.000 ejemplares + 1.200 para ferias

Copyright © 2018 NewsPackaging. Todos los derechos reservados.