New image of Coca-Cola packaging

New image of Coca-Cola packaging

Coca-Cola consolidates its "unique brand" strategy with a new image on its containers, both cans and PET and glass bottles. A new design in which the brand's iconic elements ‒ the colour red and the Spencerian font logo ‒ become the starring features and are extended to all varieties in the Coca-Cola family. Thanks to a distinctive band of colour on the upper part of the container, consumers will be able to choose between the different varieties (Original, No Caffeine, Zero Sugar, Zero Sugar Zero Caffeine, Zero Sugar Cherry, Light, Light No Caffeine, Light Lemon), with clearer descriptive information on each one.

Publicado en Innovation, Beverages

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