Nicolas Feuillatte bets on metal with Crown
The prestigious champagne brand Nicolas Feuillatte commissioned Crown Aerosols & Promotional Packaging Europe to create a limited edition can. The result is a container made entirely of metal that eliminates the need to insert a piece of plastic for the bottle to hold.
The Crown team of designers in Mansfield, UK, where the cans were also manufactured, developed and presented a number of options, from which Nicolas Feuillatte chose the round to square format with an innovative upgrade. Removing the plastic piece posed a unique design challenge for the team, who created a new cap with a custom-made slot to hold the bottle by the end of the neck.
The design of the can, which combines metallic and opaque areas, relief details and a general matte finish, commemorates in several ways the inclusion of the vineyards, houses and wineries of Champagne in the list of properties declared a World Heritage Site by the UNESCO. The design also pays tribute to many other UNESCO World Heritage-listed properties, including Mont-Saint-Michel in Normandy, France, and the Statue of Liberty in New York. The representation of fireworks in the sky adds a touch of celebration.