Packaging for Utopick Chocolates created by Lavernia & Cienfuegos

Packaging for Utopick Chocolates created by Lavernia & Cienfuegos

Paco Llopis is a Master Chocolatier. He came to Lavernia & Cienfuegos with the challenge of creating a new design and unique packaging for Utopick Chocolates.

Utopick had a symbol, a ship embodying the spirit of adventure and representing the long voyage the cocoa pods make to reach the Chocolatier – this being the same route taken by Spanish Explorers when they set sail and first brought them back in the Sixteenth Century. Engaged in the task of how to package the chocolate, Lavernia & Cienfuegos transformed the symbol into an origami boat, a moment that marked the birth of its solution.

"Utopick package their batches by hand so we created a unique way of folding the paper to wrap the bars. This is a hands-on process which is pure and authentic, embracing the traditions of a skilled craft that is free from the restraints of automation", they explain. The paper folds to create two triangles on the front of the design, each with their own colour and texture, personalizing every bar. The packaging opens and closes in a way that makes it easy to rewrap the chocolate making it appear untouched.

They reproduced the same shapes on the bar, which is pre-cut into big triangles, once again taking advantage of the ships own geometry – the symbol of Utopick.

This packaging stands out for its aesthetics, for its visual and subtle beauty, for hiding hidden passions and evoke the game, the windmills of blushes that move with the wind, like paper boats.




Publicado en Creativity, Design, Food

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