Packaging of Red Bat by Vibranding
Packaging, naming, logo and graphic identity created by Vibranding. Red Bat is a Pinord wine made following biodynamic agriculture method. A species of bat was introduced into the ecosystem of the vineyards where they grow their grapes that feeds on the insects that attack the vines.
This enabled them to avoid the use of pesticides. The quality of the print and the label paper as well as other resources, such as blind embossing and metallic inks with pink iridescent effects, sought an effect which was not only visual but also tactile. It is almost an artisan work, with a handmade illutration, traditional typographic tools and a formal, but not matemathic, composition.