Pollard Boxes creates a luxurious box for Chivas Regal Ultis

Pollard Boxes creates a luxurious box for Chivas Regal Ultis

Pollard Boxes is producing the luxurious presentation box for the just-launched first blended malt whisky from Chivas Regal.

The new Chivas Regal Ultis is the combination of five single malts which has been created as a tribute to the five master blenders who have maintained the Chivas house style since 1909.

The box from Pollard reflects the uniqueness and luxury nature of the new blend. The technically-challenging book jacket style pack features extensive high-impact diamond embossing with a foil surround. A debossed area accommodates the intricate Ultis label and the pack also includes a ribbon with brand signifier.

The paper has a a ‘soft touch’ to further enhance the consumer experience while remaining scuff-resistant.

The inside of the box incorporates a fitment to hold the bottle in place for safe distribution while maintaining the premium image as the pack is opened. The inside of the jacket also includes explanatory copy that references the five master blenders.


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Publicado en Innovation, Beverages

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