Royston Labels manufactures the label for Griffiths Brothers Cold Distilled Gin
The Royston team used a series of specialised techniques to ensure the highest quality finish. The label combines simple black line work with gorgeous detailing and vivid flashes of blue. It was printed on a clear material to ensure that it was sufficiently and that the large, bold design was clearly delineated. High definition raised print was applied to give a smooth textural quality to the text, and vibrant blue detailing was achieved with premium inks.
For an innovative finishing touch, a heat-responsive section was added to the back. They manufactured this portion of the label using thermochromic ink, which turns blue when the gin is cold enough to drink. At warmer temperatures, the blue fades – indicating that it’s time for a trip back to the refrigerator.