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21Septiembre

Second Skin Case, the sustainable innovation of Ruinart

Second Skin Case, the sustainable innovation of Ruinart

In 2020, Ruinart breaks with the tradition of individual gift boxes, and pushes its global, environmental approach further with the Second Skin Case. This eco-designed casing is a an entirely recyclable cloak composed of 100% natural wood fibers.

A direct hommage to the Crayères, the minimalist paper case features a silky yet textured surface that evokes the historic wine cellars of the Maison in Reims. The design of the case reinterprets the elegant gestures ofgastronomic establishments: it is inspired by the manner in which maîtres d’hôtels wrap a white serviette around bottles of champagne.

It is the result of two years of dialogue between Maison Ruinart's teams and its manufacturing partners, Pusterla 1880 and James Cropper. It took seven prototypes to arrive at this pulped paper case, which solved two technological challenges.

The first challenge was to render the case impermeable to any light that might risk altering the wine, especially with clear glass bottles. A new technique was developed to enrich the cellulose mix with a natural metallic oxide, which reinforced the opacity by adding a protective layer.

The second challenge was to insure that the case could protect the wine right up until tasting, while being resistant to service uses (including contact with water) without deteriorating. Adapted to refrigerated conservation, the case even maintains its integrity for several hours when stored in a bucket of ice.

Second Skin Case is molded to the contours of the bottle in three dimensions, hugging its curves. Its absence of edges and raw, sophisticated aesthetic are obtained through high-pressure waterjet cutting. Imprinted with the Maison’s monogram, the paper’s closure system is at once discreet and intuitive.

Publicado en Innovation, Beverages

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