The packaging of CS Light Bulbs designed by Angelina Pischikova, awarded with a Pentaward
The electrical supplier CS supplies over 5000 products to its domestic market, making it the largest supplier of electrical goods in Belarus. For this product range, the packaging designer Angelina Pischikova used a tale that supposedly inspired Thomas Eddison to create the first light bulb as the basis of her design.
The tale goes, that Edison observed fire flies creating light and wanted to recreate this by his own means. This clean and detailed creation matches the shapes of different insects to the shapes of the different lightbulbs in the product range. This shows the insect creating the light, just as Edison saw according to the tale.
The illustrations on the packaging instantly catch the attention of people walking by and create a stir of curiosity making the product stand out from the rest.
The CS - Light Bulbs project of Angelina Pischikova won the Platinum Pentaward 2017 at Other category.