Verallia and Maison du Sud - Jeanjean win two Oscar awards for packaging with GEM
Verallia, Selective Line and Maison du Sud - Jeanjean have just won two Oscar awards for packaging for the GEM bottle in the categories 'Consumptio' (design and graphic identity) and 'Transformation' (creation in glass and aesthetic and practical quality).
This bottle designed by Leslie Dabin had already received an award in the 2016 French edition of the Verallia Design Awards, in the "Wines" category. This design contest organised in France since 2009 encourages students and young graduates of art or design schools to design innovative glass packaging. In 2016, the theme was "Glass ... new horizons" and the bottle SERAC (name that Leslie chose for his project) won the contest. Maison du Sud-Jeanjean, a member of the jury, was immediately convinced by the student's project. The idea? To maintain traditional wine codes - the basis of creation is a classic Bordeaux bottle - and create very distinctive innovations: new facets, an ergonomic grip and a diamond shaped punt. In addition, Maison du Sud - Jeanjean has taken advantage of this proximity to the world of luxury and jewellery to market this bottle with its GEM brand.