Vibranding designs the packaging of Borges olives
A packaging for the new olives of Borges International Group designed by Vibranding. Borges is known for its typical Mediterranean products, which is why the name of these premium olives is "Mediterranean Snacking".
The three doypacks have been designed with the same composition, albeit in different colours to highlight each variety. The unsaturated tones are a cut above the ultra-deep greens and reds that are so commonplace in the olives for mass-consumption category. They also steer clear of the blacks and whites of the more premium products on the shelves. The photographs pursue this same distinction and class.
In terms of art management, they pulled out all the stops to give the product image a new approach simply by switching from the usual front shot to an overhead picture that gives the olives the limelight. Finally, the illustrations, which speak to the values of tradition and craftsmanship that have characterised Borges for years and also relate to the packaging of many of the brand’s other products.