Vibranding designs the packaging of Mushroom Forestry
Mushroom Forestry is a company specialising in cultivating high-quality organically-grown mushrooms, located in Australia. The undersides of some varieties form shapes of great visual power and it is where the spores come from, essential to create new mushrooms.
Vibranding therefore used a serif typeface with the contrast and depth necessary to go with a warm background. A traditional typography but with angular forms to denote modernity.
The mixture of different tones, browns, oranges, yellows and blues, recalls the colours of the mushrooms themselves, of the forest, of nature…