orienTALE is based on one trend for spring/summer 2018: “Global glamour without limits”. A mélange of Persian elements and shappy-chic design is an homage to female icons of the Orient. Contrasting textures with ornaments and astrological symbols are reinterpreted for a dreamy decorative effect.
First product of the set is the brand-new mascara brush persianEYES. Its new innovative two-component EOSfoamfiber with the foamed outer shell is pleasing to the eye for an ultra-soft application feeling. GEKA’s patented SIAM cut creates special volume zones. The packaging surprises with its overall sleeve decoration in metallic red and gold.
Second product of the collection is a new standard dual packaging presented as liquid eyeshadow in this case. On one side the new 2K applicator flexiKISS applies the turquoise formula with precision. On the other side 1K applicator classicLIPS intensely shades the lids in gold.
Third product is a new lipgloss packaging with its applicator softDEFINITION. Its pointed tip allows for an ultra-precise contouring and shaping of the lips with the deep red formula. The cap of the packaging shimmers due to the metallic masterbatch.
Another new dual packaging is beautySTYLIST, with its extra hard flock that easily combs brows and fills in gaps thanks to its colored formula, and, on the other side, 2K applicator gentleLIPS applies the highlighter formula on the brow bone.
All items can be stylishly packed in the shiny turquoise cosmetic pouch made of PU leather. Gold body tattoos and crystal stones for the eyes complete the Persian inspired look.