A watercolour-inspired La Mer presentation box by MW Luxury Packaging

A watercolour-inspired La Mer presentation box by MW Luxury Packaging

La Mer invited previous collaborators MW Luxury Packaging to create a bespoke presentation box for its Revitalizing Hydrating Serum. 

The box is inspired by the pages of a children’s pop-up book. The pack exterior is a rigid hinged box. At first glance, its muted colouring and subtle blind deboss branding seem understated; in the right light, the blue speckled foil paper glitters ocean green, hinting at the beauty within. Lift the lid and an accordion of illustrated book pages spill out.

The pages were crafted using uncoated stock and conjure the feel of an Impressionist’s sketchbook. In place of a final page is a panel containing a removable mirror; when the box is fully opened, the mirror reflects the bottle of Hydrating Serum beneath.

More than a case, a magic box that transmits sensations and memories, a story to discover.


Publicado en Beauty, Innovation


Cyrano de Bergerac inspires the packaging created by Sand Creative

Cyrano de Bergerac inspires the packaging created by Sand Creative

Sand Creative was reponsible of the brand identity and packaging for Cyrano Armagnac 25 & 50 year old blends and a younger Armagnac called Roxane.

Inspired by the legend of Cyrano de Bergerac, the design features Cyrano's sword within the Logo which is written in a blackletter style. Supporting descriptive font Garamond also takes its influence from 17th Century French typographer Jean Jannon.

Other details include an illustration of the Sun representing the 'Sun King' Louis VIV who was the french monarch of the time of Cyrano de Bergerac. Around the edge of the labels, punctuated by gold quill pens runs one of Cyrano's famous monologues.

Cyrano de Bergerac is shown on the red seal facing away from us hiding his nose but still with a smile on his face.

Literature, creativity and armagnac linked by Cyrano de Bergerac in a packaging.


Publicado en Design, Creativity, Beverages


Packaging by Calcco for Finca Los Hoyales wine

Packaging by Calcco for Finca Los Hoyales wine

Finca Los Hoyales -Bodegas Cruz de Alba (Ribera del Duero)- is a wine that keeps a special relationship with the natural life. It is made following biodynamic techniques, in which the action of listening and feeling nature is practically an obligation.

Its creator, Sergio Ávila, is a dowser of the XXI century, a person who fully understands the mutual gesture of giving and receiving from the earth.

Given these premises, Calcco decided to carry out a silk screened fabric label, which includes the universal gesture of offering and receiving.

Packaging Design Trophy-Harpers Design Awards 2016 & Best Alternative Wine Packaging Design-Drinks International Wine Design Challenge 2017.



Publicado en Design, Creativity, Beverages

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