Pacoon updates the image of Zwettler Saphir

Pacoon updates the image of Zwettler Saphir

Saphir - the beer speciality from Zwettler combines qualities of a premium beer and is the masterpiece of the brewmaster. The Pacoon Hamburg design agency was able to express the characteristic, expressive and individual in the design upgrade.
The newly designed Saphir logo combines aesthetics with understatement. In combination with the Golden Zwettler coat of arms it underlines the character of the beer and stands for exquisite beer pleasure. The reduction of the gold content in combination with matt/gloss finishes in black forms the perfect background. The result presents this Premium-Pils in a stylish and elegant brand appearance.

Publicado en Design, Creativity, Beverages


Calvin Klein Women, a new perfume with an original cap

Calvin Klein Women, a new perfume with an original cap

Calvin Klein Women is the first fragrance of Raf Simons as Creative Director of Calvin Klein.
The bottle has been designed by Suzanne Dalton and the photograph that appears on the cap and in the packaging has been captured by the artist Anne Collier.
Floral and woody, it is a fragrance that is composed of three ingredients: eucalyptus berries, orange blossom and Alaska cedar wood. Luminous and sensual, It is a celebration of the free spirit, revolutionary dreams and authentic beauty of modern femininity.

Publicado en Fragrances, Innovation


Born in Barcelona, raised in Napa valley

Born in Barcelona, raised in Napa valley

Codorníu Raventós acquired vineyard land in the Carneros region of Napa Valley. The winery was renamed Artesa and has become a leading producer of artisan wines.
Artesa lead a rebranding project, in order to have a more artisanal Spanish look and field, while appealing the American audience - the 'Artesa' name comes from 'artisanal'.
The agency Mucho developed the project based on the 'A' logo, that was derived from the shape of the winery and entrance in Napa. This shape could then be filled with crops of original Codorníu posters. Each illustration related to the story behind that particular varietal. For the Carneros Chardonnay and Pinot Noir range they filled the shape with a mosaic, reminiscent of the Gaudi Mosaics typically seen in Barcelona.
An Artesa typeface was created referencing the typography used in original Codorníu Art Deco posters. They also developed a calligraphic illustrative ‘A’ that is used as the overall logo and silkscreened directly onto the bottles for the Estate Vineyard products.
Bespoke tiles that incorporate the logo were commissioned and shipped from Barcelona to créate sorrundings of the bar at the winery. Specially commisioned artwork for the Tempranillo-Cabernet Sauvignon, Tradició and Cask Reserva Especial adorn the walls of the salon creating an elevated modern Barcelona atmosphere.


Publicado en Design, Creativity, Beverages


Qualipac and Verescence, winners of Luxe Pack in green awards

Qualipac and Verescence, winners of Luxe Pack in green awards

Qualipac -Pochet Group- wins the award Luxe Pack in green in the Packaging Solutions category on the occasion of the 31st edition of Luxe Pack Monaco. The award was given to Qualipac for its makeup holder “L'essentiel”. It was born out of Qualipac’s desire to offer a container that encourages sustainable consumption. The product is part of the Pochet Group’s Responsible Luxury program.
L’Essentiel is ultrafine, lightweight and recyclable. To ensure the product’s sustainability, Qualipac has chosen a bio-sourced, resistant mono-material designed for everyday use. This packaging is also flexible: each section can be simply and quickly individually replaced, thanks to an innovative recharge system. L'Essentiel comes with a "Paletbox", designed to organize all the colour harmonies.
The jury were keen to make special mention of the BillerudKorsnäs submission: the Fibreform cap for champagne bottles. Its design makes it easy to remove; instead of the usual aluminium the raw material used - BillerudKorsnäs FibreForm® - is a sustainable packaging material made of 100% primary fibre. It is therefore 100% recyclable.
In the corporate social responsibility category, Verescence won the award for its CSR approach "Glass made to last". It is organized around 3 pillars: People First, Act for Society & Eco Solutions.
The trophies designed and created by the company Pujolasos are some precious bonsai trees, arranged in wooden boxes, simple and original.

Publicado en Beauty, Innovation

[12 3 4 5  >>  



Rambla de Catalunya nº 5 1º 3ª
08007 - Barcelona


Phone: +34 93 434 21 21
FAX: +34 93 418 90 41

Press releases

Send us here your press releases for its publication


5,000 issues + 1,200 issues for trade fairs

Copyright © 2018 NewsPackaging. All rights reserved.



Do you want to be updated with the latest news?