45 NOTICIAS I NEWS to be partners in co-innovation in packaging and experts in the end market: “being able to innovate in materials and functionality, being able to test innovations with the client… being expert partners with knowledge of the end market to anticipate the client and consumer needs.” For machinery manufacturers, the strategy would be to be partners in highperformance and technically specialized solutions, as well as being operational in close proximity. Roundtable Discussion Encarni Avilés, head of food and packaging clusters at Acció, moderated a roundtable discussion with the following participants: Sílvia Palomé, head of the packaging market at Eurecat; Cristina Schiess, Sales Area Manager at Hamer; Jordi Parés, CEO of Bolsaplast; and Guillem Vilanova, executive director of innovation and strategic projects at Innovapack. “Service saves us from competition from low-cost countries, ” stated Guillem Vilanova, a sentiment echoed by Jordi Parés: “We have emphasized comprehensive service, providing advice… we have gone from handling very large orders to specializing in short runs.” For Cristina Schiess, “we can differentiate ourselves from Asian competition, which is low-cost but not lowtech, through flexibility—we can customize the machines—in innovation, and in after-sales service.” “We help companies go further, and to achieve this, I’m committed to investing in new business models, ” added Palomé, who emphasized that Eurecat is multitechnology and multi-sectoral. During the panel discussion, many topics were addressed, from the difficulty of retaining talent to sustainability, which is no longer a differentiating factor and entails additional costs to manufacturers, who are also facing material supply issues. Retaining Talent The day concluded with a presentation on “The New Paradigm of Talent in the AI Era” by Iolanda Triviño, a talent transformation specialist. “Perhaps we are speaking a different language than the new generations, ” she noted, citing the statistic that the average tenure for a mid-level position is a year and a half. “The current model no longer reflects the real context, ” she stated. “Talent is no longer looking for a job. It’s looking for a project. It’s looking for growth. It’s looking for a future, ” Triviño said. She added, “We train people, but we don’t design career paths.” Encarni Avilés, moderadora de la mesa redonda moderator of the round table; Sílvia Palomé, Eurecat; Cristina Schiess, Hamer; Jordi Parés, Bolsaplast & Guillem Vilanova, Innovapack. El sector del packaging es un mercado con crecimientos constantes a escala mundial. El mercado global crece un 4,42% (CAGR 2015-2025), siendo maquinaria el segmento que aumenta más, con un 5,7% The packaging sector is a market with constant growth worldwide. The global market is growing at a rate of 4.42% (CAGR 2015-2025), with machinery showing the strongest growth at 5.7%
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