53 CLÚSTER DEL PACKAGING Porque el verdadero reto no es la normativa en sí, sino cómo traducirla en soluciones concretas que funcionen en el mercado. Ahí es donde nuestro papel cobra sentido: ayudamos a interpretar los requisitos regulatorios, acompañamos a los clientes en la toma de decisiones técnicas y trabajamos para evitar cambios tardíos que generen costes o incertidumbre. Nuestro objetivo es muy claro: adaptar el packaging a las nuevas exigencias sin renunciar a su función estratégica dentro de la marca. ¿Qué beneficios les ofrece pertenecer al Packaging Cluster? Formar parte del Packaging Cluster es, para nosotros, una decisión estratégica. Nos permite estar conectados con otros actores clave de la cadena de valor y entender mejor hacia dónde evoluciona el sector. Destacaría tres aspectos especialmente relevantes: el acceso a conocimiento actualizado, tanto técnico como regulatorio, el intercambio de experiencias con empresas complementarias y la participación en iniciativas que impulsan la innovación y la sostenibilidad. Pero, sobre todo, el Cluster refuerza algo que hoy es esencial: la colaboración. En un entorno cada vez más exigente, ninguna empresa puede avanzar sola. Para nosotros, formar parte del Packaging Cluster no es solo pertenecer a una red. Es formar parte de un ecosistema que nos ayuda a evolucionar y a seguir aportando valor a nuestros clientes. What are the most in-demand packaging solutions? Today, we clearly see that packaging has moved beyond being simply a container and has become a complete system that accompanies the product and the brand throughout its entire journey. Classic solutions in the sector continue to be very important: glass bottles in perfumery, where aesthetics and perceived quality remain crucial, and airless solutions and jars in cosmetics, especially skincare, where formula protection and functionality are key. But what is truly changing the market is not so much the type of packaging, but the way it is used. Today, brands need: flexibility, to launch and test products without taking on significant risks; speed, because development cycles are increasingly shorter; and customization, but always with a solid and scalable technical foundation. In this context, value is no longer solely in the product, but in the ability to support the customer throughout the entire process. That’s why, more than suppliers, brands are looking for partners who understand their business and know how to balance design, functionality, and industrial viability. That is precisely the role we want to play. How are you implementing sustainability criteria? At Rafesa, we understand sustainability from a very practical perspective, closely linked to our clients’ actual businesses. It’s not just about choosing one material over another, but about making consistent decisions throughout the entire packaging lifecycle. We work at different levels: • Prioritizing recyclable materials and technically viable solutions. • Developing simpler and more efficient structures whenever the product allows it. • Optimizing processes to reduce impact without compromising quality or product perception. • And, above all, supporting our clients from the very beginning of the project, when there is still time to make sound decisions. For us, sustainability is not just talk; it’s a shared responsibility. And we always approach it with a very clear balance: sustainability, functionality, and brand positioning. Because sustainable packaging must be environmentally friendly, but it must also protect the product, be producible, and align with the value the brand wants to convey. Ultimately, we’re talking about sustainability with sound judgment. How are you affected by the changes imposed by the new waste and packaging regulations? The new regulations, such as PPWR, are marking a turning point in our sector. More than just a one-off change, they represent a transformation in how we design and develop packaging. They force us to think ahead, simplify structures, and integrate ecodesign from the earliest stages of a project. In our case, we see it as a necessary evolution and also as an opportunity to add more value for our clients. Because the real challenge isn’t the regulations themselves, but how to translate them into concrete solutions that work in the market. That’s where our role becomes meaningful: we help interpret regulatory requirements, support clients in making technical decisions, and work to avoid late changes that generate costs or uncertainty. Our objective is very clear: to adapt packaging to the new requirements without sacrificing its strategic function within the brand. What benefits does belonging to the Packaging Cluster offer you? Joining the Packaging Cluster is a strategic decision for us. It allows us to connect with other key players in the value chain and better understand where the sector is headed. I would highlight three particularly relevant aspects: access to upto-date knowledge, both technical and regulatory; the exchange of experiences with complementary companies; and participation in initiatives that promote innovation and sustainability. But above all, the Cluster reinforces something that is essential today: collaboration. In an increasingly demanding environment, no company can move forward alone. For us, being part of the Packaging Cluster is not just belonging to a network. It’s being part of an ecosystem that helps us evolve and continue delivering value to our customers.
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